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The Squiddo Lens

Craig Andrews

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Let's have three cheers for Squiddo which is one of the best promotional vehicles on the net. It is hard to believe that at one time the number of methods one could use to drive traffic to a blog was limited. Thankfully, today it is much easier than ever before to expand traffic to a blog or website thanks in great part to the various excellent communal directories designed to make the rather large world of the internet a little tighter by connecting various users with one another. One such communal site is the very popular Squiddo which is an excellent resource for bloggers looking for a little boost in their traffic stats.

For those who are not familiar with what Squiddo is, by the website's own definition Squiddo is the world's single most popular service for building a free single webpage. Squiddo refers to its webpages as a “lens" as they provide a clear view into the subject matter on the page. That is, a lens is a person's individual look and personal look at what exists online. Lenses are completely free to set up and the ability to design and build such a site is easy and free. Yes, even a novice can set up such a website in a very short period of time. Best of all, once you set up your personal lens the lens becomes the impetus for a significant amount of traffic.

So, if you are looking to expand the exposure of your blog one of the best things you can do would be to start up a free lens on Squiddo designed to promote your blog. Once you do this, this promotional lens becomes part of the Squiddo network where others can discover your promotional lens. Of course, through your Squiddo lens they will learn about your blog and then they will visit your blog by way of Squiddo.

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