There are many ways to generate traffic on the internet but one method which often gets overlooked by most internet marketers involves writing press releases which can instantly send a sudden surge of new visitors to your website with little effort.
As well as generating traffic you can also use press releases as an easy way to get quality one way links from websites with a high page rank which can dramatically improve your rankings in the search engines for specific keyword phrases.
There are many press release websites on the internet but there is only one service that is worth using called PR Web because it generates the most traffic and provides massive exposure on a variety of different websites which they own and will use to display your message.
You can either use the free service or the paid option to submit your press release on the PR Web home page. While the free service will generate traffic and provide you with one way links its better to use the paid option for more exposure. If its your first time or you have a small budget you should submit a free press release to test it out and start generating traffic.
Because press releases are mainly used to announce specific news or events you will need to write in a certain way to achieve the best results. So its a good idea to write about what is happening in your industry or the latest news which is related to the topic of your opt in list so that when people read your press release and visit your squeeze page they will be more likely to subscribe to your list because its relevant.
For example, if your list is about “weight loss" you could write a press release about the latest diet on the market and give your views and opinions, or if your list is about “internet marketing" you could write a press release about how video streaming is changing the way people sell digital products online and how it can improve conversion rates and increase sales.
If you are not sure what to write about or how to write a press release you can always visit the PR Web home page and click on the tags to see examples of previous posts that people have made in different markets. This is an easy way to learn how to create a successful press release that produces great results.
Just scan through the listings and you will notice all kinds of press releases about specific topics. This will help to give you ideas about what you can write in your press release and you will notice that some are simply announcements of the latest newsletter issue or a new website design.
Its actually very easy to write a press release and the rewards can be extremely lucrative and can result in a huge surge of traffic. If the content of your press release is interesting and is about the latest news or events concerning your target market it can be picked up and displayed on various news websites which will give you even more exposure.
Each press release that you write will have a link to your website and you can include any other information that you want such as your contact details or other websites. You can also include an image in your press release to help readers understand what you are offering.
This is one of the most powerful ways of generating targeted traffic on the internet so if you want to grow your business and quickly build your list you should take advantage of this opportunity and write a press release as soon as possible. When you see the results you will want to write a new press release every month to keep expanding your business.
This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com