Although social marketing and networking isn't new it seems to be all the rage these days. Networking is about building relationships but have we forgotten the art of socializing? We're all born natural networkers because we're hard wired to be social. I guess you could say we're “pack animals". Unlike the animal kingdom we have cognitive abilities, we can look at a situation and determine the best way to proceed.
Building a network marketing business or any type of business relies on the strength of relationships whether it's customers or business partners. As children we are especially social. Kids will meet some one and decide pretty quickly if they want to be friends. They have no real agenda other than some basic expectations and to make new friends.
Fast forward into adulthood. Things can get complicated because of the perceptions we've accumulated over the years. Different lessons learned, some from personal experience and some taught to us by family, friends and our peers. What's interesting about networking online is many people act differently online than they do in the “real world". If you're in a business your goal in social marketing is to introduce your business or products to other people.
How many times has some one contacted you within a social networking site, barely introduced themselves and then gave you the sales pitch? Sometimes it feels like being invited out to dinner and then being told you have to pay the bill! Where's the relationship? Where's the know, like and trust? Relationships take time. Unfortunately we live in a society of instant gratification. We want our food fast. We don't want to wait in any line. We want our success to happen overnight. We want everything done yesterday.
Relationships never worked like that and never will. If you want changes in your life to last for the long term, be it business or personal it takes time and it has to be done right. Think about the time and effort you take to get to know some one when you meet them face to face. Think about how you feel when some one else take the time and effort to get to know you. Socializing online is no different. You are a real person connecting with real people.
Janet Napora lives in Northeast Pennsylvania. She is a network marketer and personal development advocate. She provides tips and training at http://JanetNapora.com