For the most part, creating your own target audience with Social Networking platforms is fairly easy. All you will need to do is register a new network, and begin populating it with resources for members to utilize. As an example, you might allow people to have their own blogs, or even create their own special interest message boards.
Next, you will need to find a way to draw members to your new application, and build up a high level of activity. In order to accomplish this, you might visit established groups dedicated to your topic on Yahoo and MSN. You can also do a web search to locate forums that use PhBB and YaBB software protocols. In some cases, you may even be able to find members on similar Web 2.0 networks created by others. Each one of these forums is a pool of potential members for your own network. While you may not be able to advertise your new venture nonstop, you may be able to place a discrete link in a bookmark section, or include it in the signature line of all your posts to the group.
Once you start to have people joining your network, you may find yourself overwhelmed by a number of conflicting demands. Running forum requires leadership skills. If you have no practical experience with group leadership, you will find yourself at a loss to deal with issues such as flaming, spamming, and other anti-social behaviors. Therefore, you may want to start with a small yahoo group, and make your learning mistakes with a small group so that you are better prepared to deal with larger numbers of people.
Fabian Tan is the author of the free 51-Page Report:
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