Using these 5 tactics to get your employees engaged with your brand. Which involves letting employees share company content and asking them to contribute their feedback and reviews. It is no secret to marketers that content is the key to driving good results. Although if you are seeking traffic, clicks, leads, conversations, downloads, or sales, in most cases the answer will dwell in some form of content. You will require strategies for distribution, nurturing, and tracking to ensure your prospects.
One of the effective strategy to incorporate with your employees alongside your content marketing strategy. Employees are typically an untouched resource when it comes to content creation and distribution. Content marketing will have a wider reach when the employees are involved in the content distribution process.
Here are 5 easy ways you can engage and incorporate your employees within your content marketing strategies:1. Let Employees Share Company Content
The quickest way to get employees engaged is to have a social media policy which defines rules and ideal practices for employees with regards to social media sharing. This policy may require to be adjusted or tuned to allow them such privileges, but it is worth the trouble. The easy way to get an employee to click the “share” button and share company posts to their personal social accounts can be very beneficial.
2. Give Employees the Keys to Guest Blog
Maybe not all of the keys, but at least access for a guest blog every once in a while. People are tired of hearing from CEOs. They trust employees more and are likely to read an article from a person they can completely relate to. By changing your blog with guest posts from employees, you will expose it to new audiences and increase your reach. And think about the benefits of an employee engagement standpoint. Most employees are desiring recognition and more meaningful work. By positioning them as thought leaders on your blog you will be putting them on a stage, showing them off to the public as hard working contributors. It’s a win-win situation.3. Encourage Employees to Create and Contribute
There are several levels of content creation, and many of them are easy, effective, and attainable by anyone in the company. What you should do is touch into those employees who are creative by nature, social, and willing to compete on a level where they feel comfortable sharing. Company culture carries severe weight by inspiring and encouraging employees to collaborate and be creative, you will promote an environment that inspires people to get involved.4. Recognize and Acknowledge Them on Social
Another simple way to include employees within your content is to integrate them on your social channels when possible with employee advocacy tools . When an employee does a great job, say thanks instead of sending an email to send mentioning/tagging them publicly in a status update or tweet, your employee will undoubtedly feel recognized, and all of your followers will see you really do care about your employees and their participation. It is a simple expression, but a powerful way to impact how people view your company and influence whether they choose to work with you.5. Ask for Their Feedback and Critiques
Your employees are smart, resourceful, and willing to help so give them that chance when the time is right. They know your business better than others, so place a high value on their feedback, even across departments. In a lot of cases, we are too attached to the projects we have been working on, so feedback from others can be eye-opening.