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Twitter Marketing without using the Follow method

Bruce Donners

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Twitter Marketing

A lot of people use Twitter marketing to promote their sites, ideas or promotions. But few use it in a creative and unique way. This is where the “Then Mention Me" method comes in.

Large companies use social media accounts and Twitter is the most common network to along with Facebook. But as a small company it’s difficult to make an impact on these types of networks. Still, web agencies promote Twitter as being an important part of your net presence. But could you, without any large economical support, actually get your voice heard, without using spam or force viral campaigns? And if so, what would the 160 characters need to include and convey?

That's two fundumental questions which needs a good answer. But let's first cover one of the common mistakes when doing marketing via Twitter - The follow strategy. Either you follow users yourself, or you use a software or service to get thousands of followers yourself. The problem is - The followers you get, they usually follow a lot of other people. And when you tweet a message chances are that very few people will actually read it.

What you need to do, is to get other peoples attention with @mentions

  1. Learn the difference between spam and promotion.
  2. Study Twitters terms of agreement.
  3. Make use of non-intrusive communicative methods.
  4. Justify and prioritize what to include within the 160 character limitation.

First off I need to find the appropriate target Twitter users. Since a limited amount of information will be available concerning user profiles, the case study will rely on large quantities of users. The next step will be to construct messages based on one or several communication strategies.

This is were the ThenMention. me method comes in. It helps you get those thousands of target users and constructs quality @mentions to your target audience.

With this method you'll answer questions like:

  • Why did certain communication patterns work better than others?
  • Why did users treat a certain percentage of my messages as spam?

And most importantly; Could a social media network like Twitter act as a significant promotion tool for a small web company? And what did the successful 160 character messages include?

Read more at Twitter marketing .


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