If you're obsessed with your customers, you're always thinking of what they might need, what problems they might be having, and how your products and services can solve those problems.
The problem is many websites are often more focused on product and services than the potential buyers of those products and services. If you don't focus your content on your prospects they will go elsewhere to find answers to their questions. And that means a lost opportunity.
That's why Social Media Marketing presents a huge opportunity for marketers.
Marketers can now engage with prospects and customers with in ways that would be impossible with traditional marketing, and often at no cost. Use Social Media Copywriting as the foundation for crafting your content and you can establish effective conversations that can pay off in terms of how you are perceived by your existing customers and prospects.Use these 5 tips to get inside your customer or prospect's mind.
- Include excellent content for visitors - Make sure you include content for visitors who want to buy as well as those who are not yet ready. Include information that educates, such as reports, whitepapers and tips.
- Provide answers - Chances are visitors have arrived at your site with many questions, the first of which is likely to be “how can you help me?" Anticipate the most commonly asked questions and address them on your site, through a newsletter on an online forum or a blog. Keep in mind the Who, What Why, When and How when you write your content.
- Engage through blogs - If you really want to find out what's on your customer or prospect's mind you must ask them. Craft compelling content for your blog posts, encourage comment and opinion, ask questions and be open to all feedback. Many companies fear negative comments, because they think it harms their brand. In the Web 2.0 world your brand is only as good as what your customers are saying about it. With the right action “negative" comments can often be turned into a positive because they give you a chance to intervene and respond and others see and appreciate it.
- Show TRUE appreciation when visitors comment - Thank them for their comments or input, whether you agree with them or not. People take time out of their busy day to comment or give you feedback, and they will appreciate knowing that their time is valued. It also shows that you really are interested in what they say.
- Include a forum on your site or blog - Want to find out what your customers and prospects really care about? Then you must also participate in discussions in the social networks and forums of your audience. Setting up a discussion forum on your site or blog is also is a great way to discover any burning issues or concerns your customers may have with your products and gives you an opportunity to gain competitive advantage. For example, they may have ideas for product and service improvements that you hadn't considered. A forum also allows you to share your own expertise with your audience.
There has never been a better time for marketers to engage with their customers, build relationships, and find out what they are thinking and what they would like. And, with Social Media marketers can now gather this valuable information practically free. It costs nothing to set up a blog or a forum.
Marketers who are obsessed with their customers are serious about developing relationships with them, understanding their needs and showing them how their service can meet those needs.
It's no surprise, then, that they have more loyal and happier customers, better ways of converting prospects to leads and a definite edge over the competition.
Nicky M. Jameson is a results-oriented B2B and Social Media Copywriting Expert who helps mid-sized and entrepreneurial technology companies stay profitable, competitive and successful. She's the author of the ground-breaking report The 19 “New" Rules of Social Media Copywriting. Get yourself a free copy of this special report at http://www.copywritingstudio.com/special-report.html You can also contact and find out more about Nicky at http://www.copywritingstudio.com