If you're not familiar with social bookmarking, then you need to learn about it soon because it is impacting the way traffic is reaching web sites like yours. You could be missing out on a pretty significant boost in your statistics.
A Brief History
Social bookmarking was part of the Web 2.0 changes on the Internet. These changes fostered a more interactive and user-friendly environment on the web. Instead of passively staring at pages on their computer, users were finally able to DO something. In the case of social bookmarking that “something" was keeping track of their favorite web sites and sharing those favorites with other users.
Thanks to sites, such as del. icio. us, users can now see what other users recommend. Type in the word “wedding" at the site, for example, and you'll see a ranking of the most frequently bookmarked sites by other users. Obviously, appearing high on one of those lists is useful in generating website traffic.
Why it Works
In traditional marketing, referrals from other clients are extremely valuable. They come to the seller pre-disposed to buy based on the strength of their friend or family member's recommendation.
The same phenomenon on the Internet is known as viral marketing and it is just as powerful online as it is offline. When 360 users at del. icio. us have bookmarked the Wedding Photojournalist Association's web site, you can be fairly confident that the site is worth a visit. That's not always the case with traditional search engines.
The bottom line is that if you're interested in generating website traffic you should make it your busy to learn more about the social bookmarking phenomenon.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 51-page Report:
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