Are you looking for ways to promote your Web site? The more targeted traffic you get, the more sales you will make. Let's look at five quick and easy ways to get traffic and rankings.
1. Pay Attention to Basics: Your Pages’ Titles and Descriptions - They're Free Advertising
Google and the other search engines will advertise your site for free for you, using precisely the keywords and descriptions you want. Take advantage of that free largesse.
Here's how. Look at your site's home page in any browser. What do you see at the very top of the browser window? If you see “Home" you need to act.
Fix the “keyword" and “description" meta tags on every page of your site. Remember, when people are searching online, your site gets advertised for free by appearing in the search engine results pages.
2. Get Links, but Ensure They're Relevant
Without links, the Web wouldn't exist. All other things being equal, a site with many links will be ranked more highly than sites with few links. Get relevant links to your site. There are many ways to do this.
3. Get Into Google News
Want your site to appear in Google News? Here's how: write a press release, and post it on one of the commercial press release sites. In long term traffic boosts, and ranking boosts, this will be the best money you'll ever spend.
4. Create and Promote Your Blog to Drag Your Site Into the Rankings
Do you have a blog? Create a blog for your site. The search engines love blogs, and your blog can drag the rest of your site into the search engine rankings. Pay attention to the keywords you use in your blog; use the keywords for which you want to be ranked, and link to the rest of your site with those keywords.
5. Advertise Frugally: Use Pay Per Click (PPC) to Get an Instant Flow of Traffic
The fastest way to get good traffic is to advertise. However, be frugal when you do this. Bid only on the keywords which are directly relevant to your site's offerings. Ensure that your keywords are “long tail" - avoid competitive keywords.
Need a marketing copywriter? Top copywriter Angela Booth can help you with all your Web advertising copy needs, including press releases - http://angelabooth.com/
Angela specializes in Web copywriting, so visit her site Hot Web Copy at http://www.hotwebcopy.com/ for information on how she can help you to increase your profits on the Web.