Keyword Rich Content + Well Written Press Release = Wow Results


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It is not everyday that you launch a new website. It is even less everyday that you launch a new domain and experience significant site traffic within just a few weeks.

My newest site was launched in the middle of December, 2003. As such it has only been in operation for less than six weeks.

Did I expect that within the first six weeks after the unofficial launch of my site that I would have served over 1800 unique visitors to my new domain? Definitely not.

Did I expect to be generating most of that new traffic from the search engines within one week of placing the first page of content on the site? Certainly not.

Did I expect to be rushing out within the first month to do the research necessary to find additional content for the website and to offer more relevent affiliate programs and products to be featured on my domain? I did not. Truth is, I found myself on the run after only ten days.

Did I expect to be experiencing significant traffic without any paid advertising or articles promoting my website? This coming from the guy who has successfully exploited the power of free reprint articles to promote his own businesses for the last few years. No, I did not expect that at all. And yet, this is my first article referencing my new site.


That is a good question. And fortunately, I have an answer for you.

There are three factors that have contributed to these early successes:

1. Keyword Rich Content - The content on this site features the precise keywords that people are using in their search queries.

2. Highly Targeted Content - The content on my site is attracting people who are looking for exactly what I am offering.

A search on Google for the following keyword combinations

- television owner manuals
- television user manuals

provide number 3 and 4 results respectively.

My content is aimed at folks looking for information about their “home entertainment electronics. " My products are directly related to what these folks will be in searching for in the marketplace.

3. A Well-Written Press Release - An effective press release will always highlight the things that are newsworthy about your business.

I used to distribute my press release. Because I paid the minimum donation of $10 to support PRWeb, I now have access to tracking data for my press release. At a glance, I am able to see how many people have viewed my press release and how many media contacts have picked up the release.

Within the four days since I put out the press release, I have had 108 media contacts pick up on the press release.

Due to the fact that it has only been four days since its release, it is going to take some additional time to determine the true effectiveness of the release, but early results look good.

My release was published in the HDTV Magazine's online news feed at:

This is great since the people viewing the HDTV Magazine site are in my target market. And, I have already noted traffic to my new site from .


I refer to my site rankings at Alexa on a weekly basis. Alexa strives to determine the popularity of a single domain over set periods of time.

Alexa makes its determinations based on the usage patterns of the people who have installed the Alexa Toolbar to be used in conjunction with their Internet Explorer software.

On the first view of my new site at the Alexa website, I scored a popularity rating somewhere in the two million plus range.

Now, Alexa strives to show every visitor an overall popularity / traffic average for a site over the course of the previous 90 days. Of course, their results are going to somewhat skewed since not everyone uses the Alexa toolbar, but the results can show the webmaster a simple barometer of their website traffic.

Alexa compiles their data on a daily basis and recompiles their overall traffic ranking for each site on a weekly basis.

In the six weeks since I unofficially launched my new site, I have moved up considerably in the Alexa ratings. My official Alexa 3-month rating resides at 580,506. However, my weekly rating is sitting at 238,838. Not bad for a site that was only an idea six weeks ago.


Let me tell you a bit about my newest domain.

If you need to locate television owner manuals or universal remote control programming codes, then my site provides links to the resources that make this information available to you.

If you want to know if the television stations in your viewing area have started broadcasting in the Digital Television (DTV) format, then I have a link for that too.

As home surround sound technologies and High Definition Television (HDTV) become mainstream, more people are going to want to find information about the technology I feature.


Given such a strong start, seems well positioned to take advantage of the growing interest in home entertainment electronics.

The content I have included on this site assures that there will always be a constant stream of people visiting the site and learning about the technologies that my products will represent.

As always, I hope to convey to you the lessons that I have learned about generating traffic and sales to my websites, based on my real world experience in acquiring both. And with good luck, you will be able to take from my experience and turn it into profits for your own sites.

Copyright Bill Platt - All Rights Reserved. Reprints allowed with article and resource box unedited. If you post this article on a website, you must set the links up as hyperlinks.


Bill Platt is the owner of

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