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Branding Yourself Online The Discovery Process

Elridge Jones

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Branding yourself online is a self discovery process as it involves displaying your personal internet domain to others and selling yourself online. You try out different forms of promotion, tweak your website pages and try to make your site attractive to prospective visitors and customers online. The key is to progress through all of this by gaining recognition in the major search engines, monetizing your site so you get revenue from it and making your site distinct and unique. Quite a balancing act, but it can be done.

Let's look at some basics for branding yourself online:

  • Put your face on your place. Your photo is the one item that is unique to you that lends instant credibility to your business. Just like in the real world, people want to interact with you personally when they do business with you. Let them know who you are by getting your photo on your web pages and get yourself known.

  • Take your time and build your personal internet domain. This is a continuous process but you should start organizing at the beginning so it is easier to add on and make changes in the future as you grow. Some things to think about:

  • An index or site map to help people get to where they want to go on your site.

  • Content. I can't tell you what to put here but it should be relevant to the theme of your site. Basically, you should offer your visitors something of value and “goodies" that show them just how much you appreciate them. This is where your online creativity should kick in and where you can make your site different from your competition.

  • Site revenue. Guide your visitors toward your recommended offers and make sure you capture their name and email so you can contact them through email or instant messenger to build a relationship with them for future sales. When you build traffic to your site, you can consider ad venues to take advantage of your growing online presence.

  • Interact and communicate with others. Exchange links with other site owners. Participate in forums and advertise your site. Post articles and build your reputation as an expert in your field. There are lots of things you can do to let others know about you and to make branding yourself online a fairly easy process.

    You will also want to work on getting traffic to your site. Web design optimization for the search engines is one good place to start. The key item is obtaining good targeted traffic. Keywords are a great place to start and can help bring you the right kind of visitors to your site. You will also need to do some promotion by doing blog postings, writing articles, visiting forums and such so the search engines pick you up on their radar. Using traffic exchanges, online classifieds and safe lists to run ads for your site are also a great idea.

    Social networking sites are also a good idea. Keeping up with these can be a bit of a chore but what I've found that works for me is choosing about three or four these to work with and then sticking to them. Be sure to pick sites that have tools (like blogs and places you can post links) and that are business friendly. Make lots of friends and use the soft touch to get word around about yourself. People will come to identify with you and will check you out if what you have interests them.

    Branding yourself online is not an overnight process but it is a bit like building a building one brick at a time. Ignore people who tell you you can “get rich" overnight and resolve that you will take the time to build your business properly. Taking the time to do it right now will give you a business you can proud of and a sterling reputation online.

    If you enjoyed this article, check out my page of recommendations on web design optimization . Also I highly recommend branding yourself online so that you build a reputation for yourself and your sites online.

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