One of the big heart aches for website owners is the promotion of the website without spending heavily. In this article I will show 3 sure-fire strategies for marketing your website and the best part of it is that you can apply these strategies without spending a single dime on promotional funds.
Here we go:
1. Forum Marketing Strategy
Forums are online communities or gatherings of great and like minds on the Internet. Amongst so many other reasons, online communities such as forums exist to facilitate quick ways of sharing ideas, tips and how-to-strategies. Sharing thus enhances the promotion of expertise, expert websites and Online consulting businesses.
One reason you should belong to an online community is to share your expertise and help others. As you share your expertise and help others with your know how tips, they will be interested in knowing more about what you know and probably what you can offer to solve their prevalent problems.
Now you should be careful no to blatantly advertise your website on forums! You could get kicked out! A friend of mine was kicked out of a forum before having the time to settle down. Why? Blatant advertising.
So how do you promote your website without spamming the forum with your adverts? Make use the signature file (provided in the profile section of the forum) to place a sentence about your website. Save the signature so that every time you make post, your signature accompanies the post and in time your signature will attract instant visitors who will click on your web site link.
Bonus Tip: Ensure there is an opt-in form available on the first or landing page of your site so you can capture the email addresses of your visitors as they subscribe to receive your newsletter.
To make this strategy work like wild-fire for you, Just do a search for forums in your niche and practice the signature technique until you see results!
2. Web 2.0-New Contact Strategy
Simply put - This is about making new contacts using Web 2.0 tools. This implies using social networks to market your website. . . without a dime, of course. Proper application of this strategy will help you generate free and targeted traffic to your website.
This strategy however requires that you give to something of value to your contacts like information or tips to help them with their business or even free relevant e-books.
You can utilize this strategy to build your credibility maintain a continued relationship with like minded people.
This will help you to build trust and people will be curious enough to click through you links to view your web site.
3. Article Marketing Strategy
Article marketing can help you to rank well in the search engine without the need to pay for online advertising.
By submitting articles to high ranking authority article directories using high ranking authority article directories such as Ezine Articles you will be able to quickly establish your expertise.
The unique selling point for this strategy to work effectively for you and attract free traffic to you site is the ‘configuration’ of your author resource box positioned at the end of the article.
This is the section where you are expected to provide details of your business and offerings by adding your website link. It is a good strategy to link your resource box to a squeeze or landing page to get people to sign up to your mailing list on visiting your page.
Using these 3 killer strategies should help get you more traffic and build your mailing list of prospects whom you can contact on a regular basis. . . and of course market your website free, without paying a dime!
And remember. . . keep at it! Until it works for you. . .because it works like fire!
Efe Imiren is an Internet Marketing Consultant, Trainer, Coach; Travel and Distance & Online Education Expert.
You can always reach Efe with your Internet Money Making Questions on http://www.moneycreations.com/forum or visit the MC Coaching Centre.
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