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Ins and Outs of Business Card Printing


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You know everything there is to know about business card printing. As a business owner you should because business cards are part and parcel of your marketing campaign, as well as a tool to introduce you and your business to your prospective clientele.

Nevertheless, despite your experience and know-how when it comes to business card printing, there are times when you still fall short of your expectations just because of certain inconsistencies like the printer unit you have is limited to a few color inks; or the business card printing stock you want is not available at the moment you need it; or even that your computer and software program just don’t want to work together anymore for no apparent reason.

Whatever the glitch, here are suggestions to help you get the best results despite unavoidable circumstances in your business card printing project.

When you do your business card printing with images or gradient colors… for best results, always use glossy paper. Glossy paper stock provides you with brilliant shades even when you apply pictures and images with gradient colors. The result would be the same as what you have on your computer monitor.

When you do your business card printing using backgrounds of color or images…always choose a paper stock with gaps in between cards. The gaps give you enough space so that when you overestimate or underestimate the size of your printer’s paper feed, you won’t have pictures or design printed at the edge of your layout, or worse, that your design might just be cut abruptly.

And when you do your business card printing without the gaps… provide a space of at least 3 mm off the edges of every business card for your images and text.

When you do your business card printing on your personal printer… make sure you use paper stock that is compatible with your inkjet or laser printer model. Certain models and types of printers use certain kinds of paper stock. This is to avoid any problems while printing your business cards, and even worse, damaging your printer unit.

When you do your business card printing on monochrome printers… well, it’s just common sense to use fewer colors as possible when creating your design.

When you do your business card printing always set your print settings to the quality you require. This is a simple rule that many users forget too often. Your printer unit has saved print quality settings that may not be appropriate to your business card printing project. So make sure before you print your cards, to put your settings to the dimensions you need.

And as always, when you get persistent problems when you do your business card printing project, might as well get a business card printing company to do the job for you. The costs of printing on your own may just be more than you bargained for.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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