There are many kind of search engine marketing in this part I will talk about Google paid search marketing - PPC – Pay Per Click
PPC – Pay Per click is the most widespread kind of search engine marketing which is widely identified. Google call it adwords and for advertising reason different search engine name it differently. The ad might hold core keywords with small description below it. The ad will becomes visible on the peak of search result or on the right position labeled by sponsored links. The ad normally becomes visible under a sponsored links on the search result.
This part controls the setting of the ad such as General (Campaign #1), Locations and languages, Position preference, Networks and devices, Bidding and budget, delivery method (advanced), Ad extensions and you can also use advanced setting. Such as: Schedule: Start date, ad scheduling, Ad delivery: Ad rotation, frequency capping, end date, Demographic bidding
The ad be capable of being controlled and to be viewed within specific geographic area such as Sydney, Melbourne or Brisbane or NSW or Australia wide. Other countries can be also selected depending on the ad requirements.
If you are using Google then you can allocate the budget per month. Or per day as required. The prices are different from keyword to keywords and ranges from 1Cent to 100 dollars per click depending on the competition.
The network is the websites that your ad will show on and it consists of Google search such as Goolgle.com, Google.com. au and so on. The account holder of Google can also choose the network and you can pick managed placements, or automated placements. Also the network covers a list of search partners and many high traffic websites such as directories, including other high traffic website, online magazine and such as
In this part of the ad words you can list all the keywords that you desire to list and you can manage the position of the keyword by pausing or enabling, there are many columns such as Clicks Impression, Max. CPC (Maximum cost per click), CTR, Cost, Avg Pos, Avg CPC(cost per click cost average), where you be able to observe the keyword information. You can manage the matching of the keyword including exact match or broad match. For exact match your ad will only illustrate for the exact keyword that you have selected. Broad match will select any match to the keyword
This section is about opportunities such as matched target keywords
The AdWords Report Centre lets you to simply create customised performance reports to assist you track and control multiple facets of your AdWords campaigns
This section consist of 3 sub sections such as Billing Summary, Billing preferences, and make payment.
The Billing Summary view you the billing information such as Primary Payment Method, last payment, and Current Balance, Billing Preferences. This page is for viewing and managing your billing settings. If you are looking for the place where you revise your daily budget for a campaign, go to ‘Campaign Management, ’ select the campaign and click ‘Edit Campaign Settings.
This part you can make payment immediately and you can select the method such as (offline), Bank transfer or BPAY.