I would suggest, keywords should be used smartly for both the above purposes, bring in traffic and increase the sales. All those who have been working for a long time in website creation and internet marketing field know how difficult it is to predict sales and at the same time increase traffic to the website.
People have tried out many methods: white hat and black hat to increase traffic to their websites. Many people have been very successful in increasing traffic to their website; however, it did not always result into increase in sales. Therefore, cost of increasing traffic often made the website owner poorer than he was before.
Is there any solution for the above problem?
Experts have found a very simple yet a very fruitful solution of striking equilibrium between traffic and sales. If your expenses for bringing in traffic increase it is obvious the sales should increase if you want to sustain the expenditure and make money for yourself. The solution has been found in the use of long tail keywords. These keywords are not new, in fact these always existed, however, internet marketers recognized the power these keywords after some time.
What are long tail keywords?
Long tail keywords can be described as a phrase or a sentence consisting of 4-5 words. For example: Britney Spears perfume bottle 10 oz. , is a very accurate description of what the person is looking for and this is a long tail keyword. When the user puts in such accurate information, it is expected it saves him/her the time of going through loads and loads of links. Instead the user should get just the accurate website link as a result.
How do long tail keywords increase sales?
When long tail keywords along with the normal keywords were used for website optimization and SEO there was drastic increase in sales. This was because people were not searching for any information; rather they were looking for a site where they could buy the exact product.
If the results are so direct, you will know why it is important to include long tail keywords in your list of keywords. You will find keyword finder tools that provide you not just the normal directly related keywords, these keyword tools will provide you with long tail keywords specifically related to the product. So you will not end up wasting money. There are good chances that the sales will increase because of direct marketing.
You can use long tail keywords for content building, article marketing, PPC and website optimization. Using these keywords can profit you immensely. However, it is important you use just the perfect combination of words as long tail keywords which is available only with specific keyword tools
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