So you have heard the word ‘bum marketing’ but you're still confused about the entire process and how it works.
Read on to find our more about this new phenomenon in the world of marketing.
First of all, let's see why does it have such a name?
The phrase ‘bum marketing’ was first used by Travis Sago, a marketer. He used this phrase when he realized that he got more customers by incorporating specific keyword phrases into an article.
The story behind such a strange name for this kind of marketing is Sago's wife. It was, apparently, she who said that it is indeed a very easy marketing method. All you need to do is, use it properly in order to get the customers rushing in to do business with you.
What does this marketing process entail?
Bum marketing has indeed emerged as a novel way of marketing your products. All you need to do is incorporate certain new and specialized keywords that will be caught by the search engines and then displayed as relevant results. The whole idea is deviating the attention of the search engines from the regular keywords, thereby eliminating competition, and then occupying the top position of the search results.
How good is this method?
Before you embark upon bum marketing, you need to understand that you have to find the topic on which you will write the articles. Try to choose one that does not have a lot of competition. Remember, the more the competition, the lesser your chances of getting the customers. Once you select the kind of articles you want to do, you must incorporate keywords, write the articles or get them written down by a great writer and then publish them on the Internet. In the world of content writing, there is nothing as effective as the keyword. You need to get your keywords right and give the impression to the readers that your product is the best.
However, there are many article keywords which have been used to death and do not draw anyone to the product at all. But if you put in some effort and your bum marketing skills to work, and incorporate some lesser known and lesser competitive keywords into the articles, they will have a lot more effect.
This will mean that your article goes all around the World Wide Web and is viewed by numerous individuals.
If you want to establish your name in the online world, you need to announce to the web world that you are here to stay. Writing articles is one of the most popular ways in which you can establish yourself in the online market as a credible businessperson.
All you need to do is manage to write articles that have great content. The article must be relevant and well written. And with the use of lesser known keywords, you can set your article apart from everyone else's.
Getting the best writers for bum marketing.
In case you are not very sure about your own writing skills, you can always go for a ghostwriter who will do the work for you. There are many willing freelance web writers who are more than willing to do the work. However, take a good look at the profile and the reputation of the writer before hiring him or her.
With the writer in hand, you can start creating great articles that have excellent quality and the capacity to draw clients to your business.
Dean Shainin has helped hundreds of Internet marketers create wealth from their own online information product empire using article marketing tactics, secrets and techniques. Get $297 of F-R-E-E Videos, Reports, Audios, Squeeze Pages, Keyword Tools and Content by Subscribing to a FREE Trial of “Bum Marketing Wiz 15 Day eCourse. " at: http://freereport.bummarketingwiz.com/