If you need to come up with keyword phrases for SEO (search engine optimization) to drive targeted business opportunity leads to your site. . . Why is key word phrase popularity not enough? You really need to think about your potential leads and give thought to what they might use to search for what you have! A few things to consider.
The first thing is. . What are the “specifics" of what you are offering?
There are various tools you can find on the internet to look up the popularity of specific phrases. What they do not show though is the relationship of the most popular term and just exactly what you are doing. They do and they do not!
Let me explain!
A good broad category is home improvement. I did a search in Google and it came up with nearly 82 million results. Probably too broad a category but it does show what I am talking about. Specifically, you can break your targeted business opportunity leads down quite a bit from here. Home improvement “projects" which is an extension has 12 million results. I just wanted to show you an example. You can break things down much further than this but you always have to keep in mind. . . Just what is it that your specific leads would type in the search engine to find you!
What is the motivation of your potential customer or business opportunity lead?
This really depends on what you are selling! Are we talking about saving money or maybe education? Maybe a service that can be provided! Maybe we are talking about saving energy which would be both education and possibly saving money! You see where I am going with this?
Here is the tip!
If you are planning on using SEO to drive targeted leads to your business opportunity, begin by using pencil and paper. Talk to your friends and family and find out what they would type into the search engine to find what you are offering. Once you have written down all the phrases “they" suggest, then maybe use one the word popularity tools you can find on the internet to expand on them.
In Getting highly targeted business opportunity leads for your specific niche, you need to think how your potential customers would think and what words they might use in their search!
Jim Eberle is an independent marketer who does affiliate marketing as well as uses the Veretekk marketing system to generate leads for his own personal business opportunities. He is also affiliated with http://www.businessopportunitycoop.com in which, as a team of likeminded network marketers, are combining their efforts to obtain high positions in the search engines for high level keyword phrases. The goal is for many people doing a little instead of several people doing a lot for search engine optimization in obtaining high level keyword phrases.