Money makes the world go round. In the online marketplace too, wealth can take you places, literally. When it comes to getting your website submitted or listed in directories and search engines, paid inclusion can, many a times, do the trick.
Most of the web directories offer free inclusion to websites. However, there are a few that offer paid listing services to web businesses. It is important to note here that while these directories charge for inclusion of your site in their network, they do not, or perhaps, can not, guarantee high rankings in their listings.
In the case of search engines too, inclusion and indexing is usually a ‘natural’ and free of cost process. However, quite a few businesses believe in paying money to get their sites indexed on search engine result pages. The process of indexing can take anything from two days to two months from creation of a web page. Businesses resort to the service of paid listings only to save on this time.
Also, the process of search engine optimization involves numerous on-page and off-page techniques that can pep up your rankings on search listings. But, a lot of companies choose the paid route rather than wasting time and energy on this complicated and tough process. Paying money for search engine listings, again, does not guarantee you a high ranking on SERPs. Despite shelving out money, you have to ultimately resort to SEO services to procure higher rankings.
As a webmaster, you can opt for paid listing services if your company is well-off financially. Otherwise, it is advisable that you wait for the natural indexing of your pages. This is the only way in which you can actually judge the effectiveness of your optimization campaign. Because, at the end of the day, the indexing of a page mainly depends on the competency of your SEO techniques.
Experts claim that popular directories and search engines usually do not charge money for inclusion in their listings. However, if you have the resources, it is definitely a tactic worth trying, specially if you get to quicken the whole process of website submission.
Aisha Danna is an SEO expert who works with ePurple Media providing Seo Services. She has vast experience in the field of search engine marketing includes Natural Search Engine Optimisation, PPC campaign management , web site development etc.