Search Engine Optimization basically involves all the strategies and techniques by which you can increase the visibility and relativity of your website, article or blog. When your website is SEO friendly, potential clients are more likely to find you through search engines and your chances of getting online projects increases dramatically. However, sometimes there is a tendency to go overboard with SEO techniques and these mistakes may cost you dearly. We’ve compiled a list of the most common SEO mistakes to avoid.
Keyword Flooding – One of the most common mistakes that should be avoided by anybody undertaking freelance SEO jobs is flooding content with keywords. Pushing keywords everywhere makes your content seem haphazard and this also causes your search rankings to take a blow.
Content Quality – Even if not for SEO purposes, having content that is not of good quality is a death sentence. Quality content is the kind of content that is free from errors or typos and is informative, to the point and interesting. Spam, poorly researched and duplicate content are easily tracked by search engines and this can drastically bring down the rating of your website. Content that is well written and of high quality has the power to get visitors to revisit your page and that is one of the many reasons that freelance SEO jobs today require candidates to be good at content creation.
Mobile Friendliness – While the average device being used to access the internet today gets smaller, web pages have to be modified to be compatible with mobile screens. Since more and more users are accessing search engines on mobiles, websites that have mobile-friendly interfaces get a better credit ranking. By putting in a little more effort to ensure that your pages are mobile-friendly, you’ll avoid committing a very silly mistake.
Site Speed – Search engines give a great deal of importance to the speed at which a site loads. Slow loading sites can disrupt an otherwise pleasant browsing experience and this is why search engines like Google are likely to give you a better ranking if your site loads faster. Individuals involved in fulltime or freelance SEO jobs should take care to ensure that pages on the site load faster. This can be done by using some form of caching, avoiding the use of oversized/extreme high definition images and limiting the number of ads and third party libraries on the page.