As social media users flock to Instagram a smart phone photo sharing tool, it gained its popularity way before it was officially acquired by Facebook. Today, this tool is growing faster than ever as it also gains recognition among brands, celebrities and organizations that are looking at ways to leverage it by adding a visual twist to their consumer engagement strategies.
This free application that is designed for the Android and iPhones allows users to take pictures, make use of some artistic filters, change the way their images look and share them with friends on the application as well as their buddies on Facebook, Twitter, Foursquare and Tumblr.
Just like any other social networking platform, users are allowed to follow other users and make use of Twittter-esque hash tags to promote easy finding of relative images. The only unusual aspect of this application is that users can only review photos through the application and not through a parallel browser based website.
With photo sharing becoming an extremely powerful method of social sharing, SEO, SMM and internet marketing experts have been aggressively vying for methods in which they are optimize this tool to enhance online exposure for brands, celebrities and organizations that they manage.
To be able to truly explore its true potential, it is important for brands to execute correct methods to be accepted into the Instagram community –
1. Before you start uploading photos on your Instagram profile, it is important to first understand what your audience thinks of you. The photos you upload must be in sync with consumer perceptions and your marketing objectives. By spending some time browsing the application you will probably come across images that represent your brand by other users. Through this search, identify popular hash tags that are being used or your products and leverage their popularity for your benefit. For example, there may be millions of customers around the world uploading images of a Starbucks coffee mug to show their friends what they are up to. This retail giant can easily leverage popular hash tags for their benefit by trying to add to the exposure levels on the application.
2. You can now start promoting your account. Though Instagram doesn’t offer exclusive brand pages as off now, there is nothing that stops you from creating a profile for one. You can soon start promoting your content by taking good pictures and making use of the right hash tag for your brand.
3. Just like you need to promote yourself on other social networking platforms you can make use of parallel applications such as Webstagram and Statigram to connect your content to a parallel account on a web browser.
4. By using Instagram as your default photo application, you can also enhance your presence on alternate social media platforms that offer auto updates from your Instagram profile.
By getting a little creative, aggregating all your content, uploading relevant content and being proactive you can easily optimize your internet marketing with the help of this fascinating photo application.
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