Your Online Home-Based Business Can Lead To Search Engine Stress

 


Visitors: 520

As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.

Additionally, it seems that many people that are in the business of search engine optimization (SEO) are, with good reason, going completely bonkers. As Google came on the scene in 1998 and quickly dominated the search business, website optimization became largely a game of shooting at a single target, namely, pleasing Google. . . for all intents and purposes, Google became the “800 pound gorilla" of the search engine business.

Since the advent of search engines (particularly Google) spawned the whole SEO business, I guess its only fair that the search engine industry can once again turn the SEO business on its ear, and it seems now to be sort of a cat and mouse (not desktop) relationship that can get really interesting as we move forward.

Not only are there now several viable players (most notably Google, Yahoo, Microsoft and Ask Jeeves) in the search engine business, but they are all adopting different and frequently changing algorithms for determining the ranking positions for websites.

The current game is that webmasters are trying to figure out how the various search engines perform the rankings and, on the flip side, the search engines are striving to be unpredictable to those webmasters and SEO firms.

For those people using websites to promote home-based businesses, it can be stressful constantly trying to determine “what the search engines want" and agonizing over every downward fluctuation in rankings that their website may experience.

Looking forward in time, I think we can expect that rankings will fluctuate frequently and will not be at all consistent from one search engine to another. It will be quite common that for a particular search term a website might suffer a drop in position ranking for search engine “A" and an increase position ranking for search engine “B" at essentially the same point in time.

Rather than stressing out over every position ranking “wiggle", a better approach might be to just focus on “what do visitors to my site want?". The search engines are striving to give their users a quality (relevant) search experience and if you are focused in giving visitors to your website what they are looking for, these paths will meet somewhere down the road.

You can save yourself alot of consternation by focusing upon the needs of the website visitors you are seeking to attract, rather than chasing the frequently changing ranking algorithms of several search engines. Focus on a single target instead of chasing several moving targets at the same time.

This article pertains to natural searches only, as paid search engine advertising is a completely different situation.

-
This article is freely available for reprint provided that the resource box at the end of the article is left intact and the article is published complete and unaltered. If you are using this article on a website or e-book, please make sure that the link in the resource box is live or clickable.
-

Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business.

Visit his website at Legitimate Home Based Business for more details.

(596)

Article Source:


 
Rate this Article: 
 
Experience With Online Home Based Business - Working Toward Finding A Home ..
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

The Online Home Based Business Opportunity And Search Engine Optimization

by: Leonard Bartholomew (December 26, 2006) 
(Internet and Businesses Online)

MLM Home Based Business All About Lead Generation Online

by: Brent Worley (July 22, 2008) 
(Home Based Business/Network Marketing)

Online Home Based Business Automate it and Eliminate the Stress

by: Dana McManus (July 14, 2008) 
(Home Based Business)

Starting an Online Home Business - Search Engine Optimization

by: Peter Engelbrecht (December 25, 2005) 
(Internet and Businesses Online/SEO)

Online Work at Home Business, Search Engine Ranking

by: King Moore (January 29, 2007) 
(Home Based Business)

10 Things the Work at Home Online Business Owner can Do to Improve their Search .

by: Mike Makler (August 12, 2005) 
(Internet and Businesses Online/Internet Marketing)

Building An Online Business—The Lead Generation Engine

by: Kathleen Ferri (May 02, 2009) 
(Internet and Businesses Online/Traffic Building)

Search Engine Optimization - Promoting Your Web Based Business Enterprise

by: James Krawder (April 14, 2007) 
(Internet and Businesses Online)

Lead Generation Home Based Internet Marketing Business

by: Leroy Chan (January 05, 2007) 
(Home Based Business)

Experience With Online Home Based Business - Working Toward Finding A Home ..

by: Bill Trollope (March 26, 2008) 
(Home Based Business/Network Marketing)