HTML Title Tags Dictate Your Rankings

 


Visitors: 433

There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.

The title tag is perhaps the most important tag out of all your html tags that can make or break your optimization process.

The reason why this is so is because the title tag is seen and always present in the search engine results pages.

The search engines always take the contents out of the tag and inserts them into the contents of the result pages in the search engines. And this is why the title tag should compile the contents or summarize the contents of your website to a “T".

It is this summarization of your site with the title tag that can take you into the top rankings, (along with some other aspects of course) or leave you in the bottom rankings.

With the title tag, each search engine looks at it and uses it primarily the same way, to summarize and compile the websites contents for its search engine users. It is primarily the HOW and WHERE the keywords are placed within the tag thats most crucial.

The HOW and WHERE your keywords are in your title tag are the most important element with to which you can get benefit from using title tag.

Below are a few items with which you can compare your title tag against before launching your webpage.

** Be sure your title tag is keyword rich
** Try to put the more important keywords in the first part of your title tag (in the first half of your title)
** Try to keep your tag to a minimum in length, including spaces
** Try not to use to many, if any, stop words(a, the, it, etc. )
** Try to weave in and implement webcopy tactics too if possible.

To sum up, search engines use the title tag primarily to sum up the sites content for its users, and also weigh it most heavily compared to the other tags, so it pays to take the time to craft an award winning title tag as it's the most used and most visible tag within the search engine result pages.

This article was written by Burke Ferguson of the-ace-ezine.com . Burke holds both a BSc.degree in Computer Science as well Certification in Search Engine Optimization and Marketing Strategies. He also regularly publishes The ACE! newsletter, in which he shares his experience, methods, and knowledge with others. Burke can be contacted by his main website AltaCanWeb.com .

(466)

Article Source:


 
Rate this Article: 
 
The Importance of Title Tags for Search Engine Optimization
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Find Out What Basic HTML Tags Every Podcaster Should Know

by: Hendry Lee (February 19, 2008) 
(Internet and Businesses Online/Podcasting)

SEO and Title Tags

by: Scott Lindsay (October 04, 2006) 
(Internet and Businesses Online)

Title Tags - How to Make Them More Effective

by: Kempton Smith (June 19, 2005) 
(Internet and Businesses Online/Web Design)

Scrapbook Journaling – Title Tags

by: Marcy Larsen (February 25, 2007) 
(Home and Family)

Making Good Use Of Your Title Tags

by: Peterparker Luthor (September 25, 2009) 
(Internet and Businesses Online/SEO)

How to Write Title Tags for Your Web Pages

by: Donald Nelson (October 20, 2005) 
(Internet and Businesses Online/Web Design)

Meta Tags Help Optimize Your Web Site Rankings

by: Jennifer Schilling (January 16, 2005) 
(Internet and Businesses Online/SEO)

Domain Names Title Tags Are Important For SEO

by: Tom Alongi (July 05, 2008) 
(Home Based Business/Network Marketing)

How Title and Meta Tags are Used for Search Engine Optimization

by: Jeff Casmer (July 11, 2007) 
(Internet and Businesses Online/SEO)

The Importance of Title Tags for Search Engine Optimization

by: Daryl H. Bryant (January 02, 2008) 
(Internet and Businesses Online/SEO)