Absolute & Relative Links How Do They Rank?

Martin Lemieux

Visitors: 511

The question for this article is whether or not you should use “absolute url's" or “relative url's"? Not only that, this article researches whether or not Google ranks these methods differently.

Absolute: You use the entire url pointing to the designated page.

ex. www.yoursite.com/page1/index.html

Relative: You use an automatic path to the file

ex. /page1/index.html

Relative gives a path that is “assumed". Your browser will automatically “assume" to put www.yoursite.com before the link.

When researching these two methods, I used 4 factors to consider:

  1. 20 Different popular search terms

  2. Top 20 listings

  3. Top 10 “Inbound Links" for pages within the site

  4. Relative/Absolute urls NOT images

So here's the results of this study:

  1. The average results within the 20 search terms had a ratio of: Absolute 40% / Relative 60%

  2. The average inbound links for each site I researched had a ratio of: Absolute %50 / Relative 50%

So it seems safe to say that Google doesn't necessarily rank “absolute/relative" paths differently.

Google may recognize the fact that neither method is wrong, it only reflects the designers preference.

There's only 1 type of Absolute and Relative paths that get a bad rank. Web sites that use “tracking url's" or data base urls get a significant reduction in page rank emmediately.

The easiest way to notice this in action is to go to www.pogo.com (Online games). You would think that pogo has a great rank but nope, in fact their main page rank is 0/10. This happens because every time google crawls through their url, the site is different.

So if you care about page rank, keep your url's the same as the day your site was born!

About The Author

Martin Lemieux is leading the field online for web design and online advertising. Visit his company right away for many marketing tips & strategies: http://www.smartads.info

OASES - Online Advertising Search Engine Services





Article Source:

Rate this Article: 
Who You Should & Shouldn't be Trading Links With
Rated 4 / 5
based on 5 votes

Related Articles:

How to Vote - Absolute Or Relative

by: Jim Moyer, Jr (August 10, 2008) 

Absolute Versus Relative Linking in Web Sites

by: Bill Hartzer (December 30, 2005) 
(Internet and Businesses Online/Web Design)

Excel Absolute and Relative Cell Referencing - A Newbie's Guide

by: Carl Nixon (September 22, 2008) 
(Computers and Technology)

Website Page Rank - Are Affiliate Links Damaging Your Page Rank?

by: Keith Lunt (November 11, 2005) 
(Internet and Businesses Online/SEO)

Want To Rank Higher On Google & Other Search Engines - Top Tips To Improve ..

by: Robert Funge (November 21, 2006) 
(Internet and Businesses Online)

Are You Hung-Up on Page Rank and Back Links?

by: Tony Simpson (August 03, 2005) 
(Internet and Businesses Online/SEO)

SEO For Page Rank and Back Links

by: Andres Rivas (June 30, 2010) 

How to Get Non-Reciprocal Links and Improve Your Page Rank

by: Donald Nelson (October 20, 2005) 
(Internet and Businesses Online/Traffic Building)

Increase Your Page Rank, Get More Back Links and Get That Top 10 Listing in ..

by: Alan Mater (August 12, 2008) 
(Internet and Businesses Online/Link Popularity)

Who You Should & Shouldn't be Trading Links With

by: Paul Middleton (November 20, 2005) 
(Internet and Businesses Online/Traffic Building)