How Directories Help Search Engines

 


Visitors: 393

At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Nowadays, most users rely on search engines, not directories, to find what they're looking for.

When search engines started to become popular, they relied on web pages’ ‘keyword metatags’ to determine the topic and relevance of the page (the keyword metatag is a section within a web page's HTML code where webmasters can insert words that are relevant to the page's content). Webmasters discovered that by stuffing their meta tags with popular search terms repeated hundreds of times, they could propel their pages to the top of the search results.

Search engines caught up to the abuse and decided to ignore the meta tags and rely instead on web page copy. Webmasters then started to overstuff their page copy with popular search terms, often writing them in the same color as the web page's background, so that they could be detected by search engines while being invisible to users.

Again, search engines discovered the trick and decided that the best way to rank a web page's content and its topical relevance was to rely on inbound links from other pages. The rationale behind this is that it is much more difficult to influence other people to link to you than it is to manipulate your own web page elements. In fact, inbound links are the foundation of Google's Pagerank™ algorithm.

There are several ways to get inbound links, among them writing articles that include your bylines with a link to your page, exchanging links, and listing your site in directories.

Listing your sites in good directories is probably the best way to get quality links that are highly valued by the search engines. Since directories rely on human editors who enforce strict criteria to list a site, and since directories organize the information in highly focused categories, they are an invaluable resource for search engines to measure the quality and the relevance of a web page.

In summary, directories are important not because they generate significant traffic (they don't), but because they are given great importance by the search engines to qualify and rank web pages, and to determine their topical relevance.

You should definitely list your site with quality directories if you want to increase your chances of success with the search engines.

About The Author

Mario Sanchez: http://www.theinternetdigest.net . For more search engine tips go to: http://www.accordmarketing.com/seotips/

(446)

Article Source:


 
Rate this Article: 
 
The Advantage Of Submitting Your Website To Directories Over Search Engines
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

The Difference Between Search Engines And Directories

by: Ashish K Arora (June 15, 2007) 
(Internet and Businesses Online)

Web Directories Vs. Search Engines

by: Uttoran Sen (June 15, 2007) 
(Internet and Businesses Online/Search Engine Marketing)

The Difference Between Search Engines and Web Directories

by: Terry Bytheway (July 17, 2007) 
(Internet and Businesses Online/List Building)

Designing Sites For Search Engines and Directories

by: Curtis Tilley (July 18, 2008) 
(Internet and Businesses Online/SEO)

Turn Search Engines & Directories in to Being Your Best Friend

by: Michelle Suhan Shukla (August 31, 2008) 
(Internet and Businesses Online/SEO)

Search Engines & Web Directories

by: Phillipe Wu (December 21, 2005) 
(Internet and Businesses Online/SEO)

Search Engines and Internet Directories - What's the Difference?

by: Victoria M. Brown (March 25, 2008) 
(Internet and Businesses Online/SEO)

Submitting Your Site to Search Engines and Directories

by: Ryan Joseph (July 30, 2005) 
(Internet and Businesses Online/SEO)

History of World / Regional Search Engines and Directories

by: Julie Wartes (February 23, 2005) 
(Internet and Businesses Online/SEO)

The Advantage Of Submitting Your Website To Directories Over Search Engines

by: Tom Dahne (June 30, 2007) 
(Internet and Businesses Online)