In the past months, I have heard a lot of buzz of excitement about Blogging and Pinging. The rumors said it seduces search engines (SE’s) to index your pages in record time. In this article, we are going to see how this tactic can help us in the marketing world.
A Brief introduction
What is the idea behind Blogging and Pinging? As a marketer, you want your new sites indexed in some hours. You want your fresh content in major search engines as early as possible; it means instant traffic and sales.
Before start talking about this new wave to attract customers, we should understand what Blogging and Weblog are. I know out there skilled people in this particular area, but maybe one of you need at least a definition.
Blogging is the act to promote your products, books, services, discussions, and website in your weblog.
Weblog or Blog is a place in the cyberspace, just like your website. Like your website, you require to draw traffic in, applying your knowledge and promotional tools, such as updating it often, posting articles, optimization rules, and back links.
Spidering and indexing your new sites in record time without throwing your money away.
All those techniques work, and some others methods not mentioned in this article. However, they all still take time, some of them so much time. Imagine; think about this, if you send out a new site to Google, it takes 30-45 days to index your site! I do not know about you, but for me is an eternity.
Let us go back to your daily story: You have just updated your website, and want the world know about this before the sun comes up again. Countless hours creating your content, going through the heavy optimization tasks, and then, you have to wait weeks or months for the Search Engines put an eye on your site; a nightmare. Do you agree?
What magical spells and incantations can you invoke to captivate the SE’s? There is no magic here. The only way is to send content to your blog from the site you want indexed, and call the Search Engines: “Come to see my new valuable material”, that is it! Ping is the name given to this call. It is one of the fastest ways the search engine robots come to visit your blog. Search Engines will index your content almost immediately.
Did you get it?
When you add fresh content to your blog and major search engines come at your Ping request, they read your content and most important, the URL inside your content. In this way, SE’s will immediately index your new website. You are done! DO you know something better than this?
Blogging and pinging is your new weapon, a marketing tool that could help you in your efforts to build your online business.
What are the basic steps to set up Blogging and pinging?
- Go to a blog service
- Create an account
- Create your blog
- Add content
- Ping Your Blog
In your Blog, like your website you need to work hard, remember, you have a business and you need to take care of it:
- Use the principles of online copywriting to make your headlines and copy interesting.
- Write and post regularly, so the search engines come often.
- Apply optimization rules
- Use keywords in:
- your URL
- your title
- your pictures (ALT)
- your links’ name
- Keyword’s density in your body: between 3%-7%
- Use keywords in:
- Submit to Directories (Yahoo, Dmoz)
- Send Pings (Blog)
- Create Links among your blog and sites
- Exchange links (Website, Blog)
- Post articles to directories.
Nevertheless, there is still one thing to bear in mind, be careful when Blogging and Pinging.
Blogging and Pinging is a different approach to pull in visitors to your blog. It is another way to gain customers, other alternative that you have in your hands. You must use it as a part of your strategy.
Blogging and Pinging is an important tool that helps you in your online business; MSN, Yahoo, Google, and other search engines will index your site in matter of hours. However, use this method carefully, do not over-ping, if you do so, search engines might take your blog down.
Webmaster and Project leader,
20+ experience in the information technology world.
He has developed financial systems for several years.
Background: Databases, Web, Finances