Link Building - Still Good for Search Engine Optimization?

 


Visitors: 318

Different strategies for search engine optimization have been developed over the last few years. One strategy that always comes back as a response when asking what works, is to build additional back links to a website that needs to be promoted. This advice is old (old in Internet days) but still very valid. Until Google.com finds a different way of calculating the search engine results the back links will still play a big role and no webmaster should ignore them. The assumption still is that if a site has valuable content or services to offer that other webmasters will link to that particular site. The higher the number of links becomes the more value is being allocated to that website by Google. Google pretty much allows the Internet community to decide or better - help deciding what is good and that it should show up high in search results.

Since this fact became public knowledge people are eager to follow these ‘unwritten rules’ of Google's search index. Link farms, online link directories and other link collection type of sites have been populating the Internet in increased numbers since then. What the value is of these sites needs to be determined. Plain link farms do not carry any real value for the user. All they are really there is to help to increase the number of backlinks to a site and nothing else. There is no value content-wise whatsoever. Link Directories carry a little more value, but overall the usage of link directories is steadily going down. Search engines are stepping up and provide better value and offer more convenience for the user at the same time. Other websites use their value to sell text links. Users buy these links and basically pay for the link and the hope to gain a higher Page Rank from it. This can work up to a certain limit. It becomes problematic if the seller of the text links stretches the limits on how many outgoing links a single page will carry. 5 - 10 links are probably most common. However - sometimes you run into websites and web pages that carry 20-30 of these outgoing links. The value of these kind of links is questionable. There is no technical reason for a page to carry that many outgoing links in 95% of cases. It's not exactly clear at this point if search engines degrade the value of inbound links coming from those page already. If they don't - the day that they will put less value on those links is probably very near. So, users buying text links should verify that the pages the link will be placed on do not carry too many outgoing links to keep the value of this link alive.

About the Author

Christoph Puetz is a successful entrepreneur and international book author. Websites of Christoph Puetz can be found at Pregnancy Announcements and at Highlands Ranch Colorado .

This article can freely be distributed and re-printed as long as the links in the author's section remain active and clickable. This comment about the re-printing permissions does not have to be published.

(533)

Article Source:


 
Rate this Article: 
 
Search Engine Marketing and Link Building
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

The most Important Factor of Search engine Optimization – Link Building

by: Vandana Verma (January 09, 2013) 
(Internet and Businesses Online/SEO)

Why link building is most important in Search Engine Optimization (SEO)

by: Ruchita Rani (November 26, 2010) 
(Internet and Businesses Online/SEO)

Link Building Services-inseparable Element Of Search Engine Optimization

by: John Cruzer (March 05, 2012) 
(Internet and Businesses Online/SEO)

Search Engine Optimization The Missing Link?

by: Joe Simpson (June 25, 2008) 
(Internet and Businesses Online/SEO)

Search Engine Optimization and Link Management Strategies

by: Sean Mize (January 30, 2007) 
(Internet and Businesses Online)

Search Engine Optimization-Link Management Services

by: Sean Mize (January 25, 2007) 
(Internet and Businesses Online)

Do Follow Link List And Search Engine Optimization

by: Steven Francesco Simpson (February 06, 2008) 
(Internet and Businesses Online/SEO)

Search Engine Optimization - Good Keyword Optimization Is Knowing How To Place ..

by: D DeCoteau (June 14, 2007) 
(Internet and Businesses Online/SEO)

Search Engine Optimization and Link Management Services – A Powerful Business .

by: Buddy Shearer (January 15, 2007) 
(Internet and Businesses Online)

Search Engine Marketing and Link Building

by: Tyler Dewitt (June 18, 2007) 
(Internet and Businesses Online/Search Engine Marketing)