Organic search engine optimization is a process that involves analysis of your website’s structure, code, content, links and tags. Based upon the current algorithms used by the major spider-based search engines, such as Google, changes and enhancements are made to your site in order to push your site up in the rankings and deliver it earlier in the search results delivered by the engine. For your site to rank in the first page or two of sites delivered in a search, it’s pretty much essential to use optimization software or a consulting service that keeps up-to-date on this fast changing industry.
So what will they do for you? Constantly monitor and adjust, things you don’t have time to do if you’re going to be marketing and advertising your site, adding content, blogging, creating partnerships and adding other merchants. By collecting site data and analyzing a huge number of sites, they identify patterns in the way pages are evaluated and achieve rankings. They understand the changes in the algorithms used by the major search engines. Your site and others receive continual reviews and updates, and changes in statistics are monitored.
These companies will identify the keywords that will bring buyers to your site. They will take care of submitting the pages of your site to the major search engines and online directories. They can also advise you and make changes to your linking, as links to other quality sites will help your ranking by the search engines. Because they see how so many sites rank, some can also help you in increasing the usability of your site and use and placement of ads, and merchant links. They may be able to advise you about reducing your drop-off rate (those who don’t buy) or conversion rate (those who click to a merchant and buy).
It’s an option worth real consideration you need to monetize your site to the best of your ability, and can’t do everything. There’s no sense in doing all the work related to maintaining a site and having nobody find you.
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