With the search engine marketing at a boom, there is always a huge demand of SEOs in the field but since we are going too fast with the technology the starters do not get the opportunity to train themselves properly and at the same time the senior ones forget about them. For search engine optimization the requisite features have to be inculcated and they are “relevance" and “authority".
Relevance is basically related to the content that we put on the sites. A check on its quality and its optimization are things that hold immense importance. Coming on to authority it is based on the links to your content. More the number of links your search engine gets to connect with, better is authority. Every search engine is built on an impressive connection between relevance and authority.
The relation between these two is important for a search engine to get maximum users visiting the sites. There are a large number of services that help in this. One of them is based in Virginia Search Engine Marketing and Virginia Web Designing. Any SEO who considers either of them more essential than the other is only going to have an ineffective optimization. With respect to ranking, search traffic and sales, the weak connection between relevance and authority is only going to make the search engine a failure. For a successful search engine marketing optimization strategy, it is important that you have a strong integration between the creation of content and the building up of links.
An example would help in giving a better insight to our discussion. Consider the chemical composition of water. The very reason behind the existence of life saving water is the ideal combination of hydrogen and oxygen which is not found any other element. The uniqueness of water is in its perfect chemical composition only. The same way a SEO task demands the unique combination of relevance and authority to make the search engine an instant hit among the users. Most of the SEOs are seen missing on either of the elements that together make a flourishing search engine. In the present scenario it is optimization that is given maximum consideration which is ideally not suitable for a long term profitable search engine. Search engine marketing, content, optimization, web design and much more related stuff are indispensable for an effective search engine.
You might be able to connect to infinite number of links with a flawless optimization structure but what if none of the links have usable and quality content for the searchers. This in turn has a negative effect on the ranking of the search engine. It is clearly seen that in the above case there is high authority but relevance is not enough for a winning search engine.
Moreover if all the resources are spent on an impressive content but the optimization is weak then again the ranking suffers.
But in case you have well balanced both the elements for a site then not only the ranking of the search engine is higher but the client for whom you are serving is satisfied with the increased number of clicks.
There might be alterations in the process of search engine marketing and optimization but the basic rule of thumb has to be a perfect relation between relevance and authority. Since there are many other factors that influence the success of a search engine one really cannot tell about the percentage of both the elements in exact figures to make a perfectly functioning search engine. But still an extra care has to be taken about these two basic principles.
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