Search engine optimization (SEO) is a method that can be used by Webmasters to increase their site's overall traffic. In fact, the concepts of SEO are widely used in online businesses to increase their online coverage, thus achieving success in terms of reputation and profit.
How SEO Works?
When properly implemented, SEO will increase a site's ranking on search engine results. In most cases, Web surfer who utilizes search engines only use the links found on the first page, and subsequently, the first five links on it. There are two ways to achieve this: 1) number of keyword matches on a single page, and 2) your page rank.
For the first method, you can use keyword optimization to populate keyword variations on certain areas of your site, such as the title of your site, Meta description, site address, and on the content found in the body of your online page. Page rank is a bit more complicated than using keywords to increase traffic.
Page Rank And Publishing Articles
A page rank is defined by the number of links on the Internet that points back to your site. Links that points back to your site address are called “backlinks". The more backlinks you have, the higher your page rank would be. But in what way does publishing articles on the Internet contribute to your page rank?
It's quite simple. When you publish articles or content on the Internet, you have the option in turning a text or image into a link that will tag your site address. You can make use of article sites and blogs for this method. In a sense, the more articles you published that contains your backlinks, the higher your page rank would be that will determine your rank in search engine results.
Quality Articles Only
But, in order for your to achieve this goal, you need to make sure that the articles you published are accessible to the online masses, as well as providing informative and quality content to its readers - for the purpose of building your online reputation as a business.
For its accessibility, you can integrate keyword variations on it so that it can be picked up by search engines. Make sure that your text or image links are relevant to the content of your Web site. In fact, it is highly advisable that you only place one backlink on a single article, but there is no rule limiting the number of articles you can publish on the Internet.
http://7seo.com - Search Engine Optimization
Vanessa A. Doctor from Jump2Top - SEO Company