Search Engine Optimization is a professional method to help your website rank better in search engines. It's a process of optimizing website's content, pictures, and videos in order to appear on top of search results pages, when people are looking for something. Let's say if you got a website about video games, which is highly optimizing for phrase “gta 4 wallpaper". Then if someone types in Google “gta 4 wallpaper" you website will be on first position completely free.
The higher you appear on search result pages, the more traffic you get for free. That's why webmasters do everything to make their websites search engines friendly and target particular keywords in their posts. It has proven to work, that by putting your main keyword in the title and using it few times through out the post will give you a great change to get a top position on Google or other SEs.
The problem is that not everyone knows how to optimize pages and posts for search engines. If you really want to make your website get the top rankings, but don't know any SEO, then you should considering hiring a professional SE optimizer or sometimes called consultant. He/she will help you to optimize your website, and also give you advice what you should do in the future, if you want to keep your website on top.
SEO is a completely free way to get massive, targeted traffic to your website. By learning SEO or hiring a professional, you can except your website to appear on top of some general keywords as well. For example, instead of “gta 4 wallpaper", you may also appear for “games wallpapers", which has higher search volume resulting in more traffic.
If you want to get maximum out of SEO, then you should consider using a professional software for optimizing your website, such as SEO Elite It is developed by Brad Callen, who is also the creator of amazing products, such as Keyword Elite and Affiliate Elite. I would highly recommend using his SEO software, and if you are interested, then please click here to learn more about it.