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SEO Optimization

Perry Jones

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The key to a successful website - “successful" meaning it generates profits - is to have your website appear on the first or second page of the search results. This can only happen if you follow 5 principles of an effective seo strategy. This is called seo optimization.

SEO optimization is maximizing the effectiveness of your website as it relates to search engine results. We will look at 5 principles that will help generate the optimization you need for a successful website. These 5 principles are:

1. Narrowly focused niche market
2. Dynamic content
3. Embedded keywords
4. Backlinks
5. Google management

80% of all US searches and 70% of worldwide searches are conducted on Google. Therefore a careful and constant assessment of Google's search algorithms is a must. Because this activity is so dynamic, we save Google management for last.

Type in any word or phrase in Google's search field and Google will return pages - often hundreds or even thousands of pages - of results. Most people will select one of the websites that appear on the first page. Some will continue to the second page. Very few will go on to the third or fourth page or beyond.

To generate the highest revenue for your site, your site must appear on the first or second page of the search results. Understanding and implementing the 5 principles explored in this article will help you to position your website on one of these first two pages of Google's search results.

1. Narrowly focused niche market. Using just the first three of these principles enabled my website to appear in the number 4 position of the first page of Google's search results. As a result, my website generated over $180,000 (USD) in sales in just the first ten weeks.

A narrowly focused niche market was the primary strategy I used to get my website onto the first page. I selected a very narrow niche with a small (internet small) customer base. This small base was represented by only 4 other websites that marketed a similar, but not identical product.

Select a narrow, highly focused market. A small customer base on the internet could mean thousands or even hundreds of thousands of potential customers. It's not at all like having a store in the real world where the only customers you can count on were those who could physically travel to your store. With the internet, anyone from anywhere in the world who has a computer and an internet connection with an interest in your product could potentially be a customer.

Try to identify the smallest niche you can. “Chicago style Vienna hot dogs" would be an example of a highly focused niche. Such a tight target will bring you only those visitors who are specifcally searching for what you have to sell. Don't be afraid of too tight a target. Take a look at any big city. Walk down the streets and you will find stores and shops that cater to almost every taste. The more unique the shop - and the bigger the city - the more customers that shop will have. Often, the products that store is selling will feature higher prices for their unique content than mainstream stores that sell things you can buy almost anywhere. The very uniqueness of your offering means you can ask - and often receive - top dollar for your product.

2. Dynamic content. A Google search seems to favor those websites that feature constantly updated content. This is too much work for any one person to do, so find the software that will automate this simple, but time consuming task.

Not to overstate the obvious, but the content of your website must be relevant to the products you feature on your website. You may wish to use a blog or a blog-like format. This will permit you (or your software) to add articles that are related to your product offering. You can find pertinent articles at any ezine or article directory. Just be certain to follow all the rules of the source.

Each article should feature keywords related to your product - such as seo optimization. Your website doesn't need hundreds of pages. Websites that sell the most are often small 1 or 2 page websites called microsites. These websites contain highly focused content and usually feature just one product.

Constantly updating or revolving your content will keep your website fresh and alive. This will keep Google happy and Google will continue to feed visitors to your site.

3. Embedded keywords. In conjunction with dynamic content, the content you feature must be embedded with the keywords related to your product. This is one of the chief aspects of seo optimization. Optimally, these keywords must be used in grammatically correct sentences in paragraphs of 3 to 5 sentences. Keywords or key phrases should be repeated at least 3 times per page. This leverages your seo optimization. Try not to exceed 9 times per page as this could trigger a red flag from Google which could penalize you for “cheating".

With keywords and key phrases appearing in short understandable sentences, your website should generate a higher score in Google's search results.

4. Backlinks. Backlinks are links back to your website from other websites. The more backlinks to your website, the higher your website will appear in Google's search results.

Not just any backlink will do. An effective backlink is a link that links to yur website from a website with compatible content. A website that features articles, products or services similar to your own is the kind of website that will generate the best results in a Google search.

Stay away from a link farm. This is a website or web page that simply displays links to other sites. Google frowns on this practice and may penalize your website for participating in a link farm.

5. Google management. Because Google is the dominant force in search engines, any SEO plan is in effect, a Google SEO plan.

Obey all the rules Google has in place for those who use its services. Be sure to read all the details and fine print. There have been horror stories of those who have failed to read the fine print and violated a rule or those who have intentionally violated a rule. They have been banned from Google, never to return. Don't be one of those people. Obeying Google's rules is critical to your success.

Google management also requires a constant and continuous appraisal of what criteria the Google search engine is targeting. Because Google guards its secrets carefully, the best anyone can do is make an educated guess.

At one time, the keywords meta tag was the key to success. Now this is no longer effective and Google and other search engines no longer even use this tag in their search engine algorithms. This article has described 5 principles which Google is now using and which will maximize your SEO optimization. But Google is a dynamic organization and your constant vigilance is required to keep pace with future changes, trends and technologies. These 5 principles have built a foundation for your success with Google, but now you must do your part. Keep pace and understand to the best of your ability the criteria Google is using to select top search engine results and customers will continue to beat a path to your door.

Perry Jones,


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