Why should you optimize your website for not so competitive keywords as a rookie webmaster? Most new webmasters start optimizing for very high competitive keywords, because they want to hit the jackpot.
Nevertheless they will not rank at all for any little competitive keyword, because there website is new and it probably it has no trust at all. I have some beginner and advanced webmaster seo tricks, which you can use to gain some traffic when launching your new website, and to start making some money of your website.
When you starting a new website or weblog, no one knows about it. So you can do a lot of work, with link exchange, submit your blog to directories and submit your rss feed to any website. But there are better ways to make a stable traffic source, like optimize your website for not competitive keywords. Most skilled webmasters tells everyone do not start with not competitive keywords, because the traffic they gain is very minimal, and gives no profit on the long run.
I did a lot of testing and my experience is that when you start with competitive keywords, it takes months before first visitors come trough google and will rank your website for some strange keyword phrases.
Because you have no trust rank or enough backlinks, and because nobody knows your website or blog, and they will not link to you page.
When you start with 3 phrase keywords with weird synonyms or something, you can rank easily on these 3 phrase keywords. Because no one wants to rank on them, they just start off with high competitive keywords. Do not forget to use not competitive keywords in your title tags because with this seo trick you can hit the number one spot easily.
So your great new website can rank on number one easily on these keyword phrases and start to gain some traffic. Don't expect much traffic, but a website without traffic in any months is NOT fun to make or update. That's why most people quit there website or blog within 3 months because they are not motivated to go further if no one reads there content.
Now you are on the number one spot (maybe 2,3 or 4) but you gain traffic, and a small amount of people know your website. Maybe some webmasters will start linking your website, and your website will growing with backlinks and trust.
After a few months you still gaining traffic and when your website or blog got enough trust of google, it will climb up the results on very competitive keywords. Then all your old content and articles are going to rank on synonyms of your synonyms :) When you used a synonym of a very highly competitive keyword and it starts ranking on the original keyword you will be a very happy webmaster, with still a lot of motivation.
For more information check http://www.masterweblog.com