You don't need to be a professional search engine optimization specialist to get high search engine rankings. This article will provide some simple SEO tips to outrank your competitors faster.
Here is an important tip for you to think about. Meta tags alone will not give you the high ranking that you are looking for in the search engines listings. You must also combine your meta tags to your title and content. You may have very good keywords in you tags, but you will probably not be able to get a top listing if they are absent on your page.
Most of the major search engines make it a point to index each word of your page. Then they are compared to your title META description as well as your META keywords. In fact, some of the search engines do not even use the META keywords anymore. That is one reason why content is becoming increasingly important.
If you want to promote your website, the first thing you have to do is to identify the words that people would most likely use in a search for your website. After you have identified approximately 5 to 10 words, write them as your keywords and make sure to optimize the page using them. These are now the words that you should use somewhere in your Title, META keywords list and META description throughout your page as well as the ALT tags when you are using images.
Another important factor to achieving a high ranking with the search engines is the concept of link popularity. It is not really the quantity of links that you have to your website but the quality that is important. For instance, a link at Yahoo or Dmoz is given more weight than just a link from someone's personal website. Some search engines are fond of “on topic" links. An “on topic" link is one that contains your keywords.
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