Search Engine Optimization is the art of performing a variety of techniques to your website to raise it up search engine rankings, specifically Google who basically dictates how much success your website will have based on its search position for primary keywords. It gives many people absolute hell, they try for months to get their site up there but they never quite do. Below are three tips that will help take your site to the next level.
Tip #1: Meta Tags
Make sure the meta tags on your website are set up properly. If your meta tags are not set up correctly your site will have trouble reaching the top of search engines because they read meta tags to aid in determining the topic of the site. Make sure you use around 10 keywords and no single word is repeated more than 3 times. Your primary keyword that you are targeting should be as specific as possible regarding your site or the keyword you want to be at the top of searches the most (as long as the competition for it isn’t ridiculous). Include your primary keyword in your site title and description tag. Free meta tag generators are all over the web so look one up and get to work.
Tip #2: Backlinks
Write articles and submit your site to link directories that are relevant to your site’s content. Make sure to include a link back to your website in the author bio for articles and make sure your primary keyword phrase is in the anchor text. A smart thing to do is to search for your primary keyword and see what sites are at the top, and then enter link:http://www.competitorwebsite.com to see what websites are linking to them. Seek to obtain links from the same sites that come up during that search query.
Tip #3: Unique Content
Make sure that the content on your site is unique and not duplicated from elsewhere. It is imperative that if your site’s content is submitted to article directories that at least 40% of the article is rewritten so it is not a direct copy of the article from your site. Duplicate content leads to penalization from search engines, which hurts search position. Unique content paired with the first two tips should lead to position increases, but keep in mind that search engine optimization takes time and patience.
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