One of the fastest growing arenas of Internet marketing is audio products. Almost every online marketer can now offer audio products in the form of CDs and MP3s as a part of their product offerings, due to the better quality and reasonably priced technology developments.
Audio products run the gamut from “talking" your ezine, to podcasts, to CDs to teleseminar recordings. Using audio in marketing is becoming a popular and profitable means of presenting products and information and it is also an opportunity for internet marketers to create mid-level and higher-level products.
Audio products need to be chock full of high-quality information that your prospects and customers will value. It is important that you do some research beforehand to find out exactly what your clients need and want.
Research can be done online, by doing surveys, by making phone calls, by partnering with other experts, and by reading books and papers on your topic. You can also bring in people to provide some outside knowledge to add more high-quality information to the CDs or MP3s you create.
When you choose topics that are of interest to your customers and clients, you are helping to pick profitable topics. This will make it easier to have people see the value in your audio products and hand over their hard-earned money to buy it.
Do not disappoint them - load your audio products with useful, relevant, and valuable content. Offer them solutions to their pressing issues or share with some of your expertise to help teach them.
Take the time to write out an outline of your audio product before recording a single word. You need to organize your thoughts into a clear script for your audio. Include all the major points you plan to cover along with the sub-points that support them.
You want to make your audio products sound interesting and keep people's attention. When you write your script, use a conversational tone and be warm, upbeat, sincere and friendly.
Use the same language you would if you were sitting across from a friend. You can also include attention-getting quotes, facts or figures. Asking questions - whether rhetorical or not - will help keep your listeners’ attention, as well as including stories and anecdotes.
Remember that people learn best when they are engaged and interested. Write your audio script with this in mind.
Take time to rehearse before you ever record a word. Become comfortable with the materials you will present, and work on your control of both the speed and the volume of your voice. Be sure you are accurate in you pronunciation - especially of people's names and any website links.
One of the strengths that audio products offer is the chance for people to feel they know you better and faster by hearing your voice - as opposed to just reading your words. Remember to relax and use an informal, friendly, everyday speaking style. Pay attention to the volume of your voice - you want people to be able to hear you clearly but you don't want to deafen anyone!
Don't speak in a monotone and ensure you inject enthusiasm and excitement into your voice. If you're not passionate about what you're talking about, then you can't expect your listeners to feel much either.
Don't skimp when it comes to your audio gear. Set the goal of producing only high-quality, professional audio products for your internet marketing business. Conduct research on all equipment and tools before you buy. Check online for product comparisons and then go see for yourself. You will be amazed at the difference in quality a few more dollars can mean to your recording efforts.
Don't release any audio product until you have reviewed it, edited it, and you are sure that all aspects of your final CD or MP3 are professional and of the best quality you can do.
Follow these suggestions and help make your audio marketing as impactful and memorable as possible for your prospects and clients.
Jody Gabourie, The Small Business Marketing Coach, teaches small business owners and entrepreneurs how to take action with their marketing in order to get more results and more profits. To learn all about her unique “done-for-you" ebooks called Ready Made Marketing Plans™ and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com