A sales funnel is one of the key factors if you want to become wealthy online. It guides your customers through the different levels of pricing and ‘upgrades’ them naturally each step of the way. If you want to maximize your online profits, you simply have to have a well-planned sales funnel in place.
Here is what a profitable sales funnel might look like:
Step 1 - Free Product. This is usually a free report comprising of 15-30 pages, packed with good solid information. The idea here is to build a relationship with your leads, and to establish yourself as a reliable authority for information on the niche topic.
Step 2 - Low-Cost Product. This can be a small report that sells for $17 to $27. Typically, the report will be between 30 pages to 100 pages. This is more detailed than the free report but it still does not go deep enough.
Step 3 - Average-Cost Product. This can be a $47-$77 ebook or a set of video tutorials. Such a product will usually be tailored for the more advanced, intermediate user who isn't satisfied with the information in the lower cost product.
Step 4 - High-Cost Product. This is a high-level product usually reserved for experts ready to take their knowledge to the next level. This means they are willing to pay a premium. You can often charge anywhere from $97 to $997 for this product. It can be a membership site, a coaching program or a home study course. Of course, you can use a $97 product and then add another step which might lead to a $497 product. It's all up to you how you design your marketing funnel!
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
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