It's no longer possible to grow a highly success internet marketing business by just being aware of the needs and demands of your target customer. In today's marketplace you must also employ marketing tactics to magnify the impact of your sales while doing all the right things to keep your customers thrilled. A highly effective tool for achieving those results is the product funnel. By creating your own product funnel you are able to develop a variety of products that meet the needs of customers across your subscriber base. In this article we will examine tactics to make your products shine.
The first tactic is to create a series of products to meet the varied needs of your prospective customers. By creating an assortment of products you can target specific products at specific sub-groups within your subscriber list. For example skill levels, experience, different needs and problems can all be met by creating a series of products. Low-end products such as eBook can be created with beginners in mind, mid-point products can be created for intermediate skill-levels and high-end products will be available for advanced skill-levels. You have a product set that meets all the needs, problems, and demands that your subscribers will have. A complete set of products goes a long way toward building trust and confidence in you as an expert who is customer focused as well.
The next tactic is to focus on product quality at all times. Your goal, and actually the key to long-term success, is to make sure every product is of such high quality that your buyers are so happy that they always return to you when they have new needs, wants or problems. High-quality products that exceed expectations for the price paid are the ticket. Create products that fully speak to the problems, issues, and needs guarantee you repeat business and great word-of-mouth advertising for your internet marketing efforts as well.
The next tactic is to always have a continuous stream of prospective customers coming into the product funnel you create. That continuous stream of new prospective buyers makes certain that you will also have a continuous stream of sales, revenue and profits. To achieve that result you must be extremely focused on advertising and promoting all of your products and services via activities such as list building and article marketing. You must also focus on relationship building from the moment prospective buyers hear about you.
The final tactic is regarding recommendations. Recommendations not only help to attract new customers, but they also aid in retention of existing customers by reinforcing the satisfaction others are getting with your products and services. Request existing customers recommend your products and services in your product funnel in exchange for something deemed to be of value. It doesn't require an expensive gift. Rather an eBook, a voucher or certificate, or even a discount on a future product purchase all work well.
To your internet marketing success!
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Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer. http://www.OpeningADollarStore.com