With millions of online business owners now competing to sell their products and services it has become a battle to make money. Smart entrepreneurs are identifying new strategies for their business to grow and thrive. They know by being smart they can still obtain their fair share of prospective buyer attention and sales. One of the best ways of achieving that result is by creating a product funnel for your business. This highly effective strategy focuses on developing a trusting relationship with your opt-in list subscribers, and then attracting these same customers to do repeat business with you. This article focuses on four very effective strategies to speed up the development of your product funnel.
You must know your opt-in list subscribers well. In fact that must happen even before you create products to sell. It is imperative that you know the needs, wants, problems and demands of your target audience. This is accomplished by communicating to understand their questions as well as their most challenging problems and issues. This can be accomplished via emails, discussion boards, or surveys. Your goal is to understand what products and services are desired to address their most difficult problems. The better the job you do with this, the better the sales levels you can expect.
Create an entire family of products to meet your target customer needs. Knowing the needs and problems of your target clientele enables you to respond with low-end, middle-end and high-end products. The result is a variety of choices to meet the most compelling needs of your customers. The low-end products must effectively address the needs of beginners. On the other hand, middle-end products must address the needs of those who are at the intermediate level of training and experience. Finally, the high-end products must focus only on the needs of the most advanced within your market niche.
Remember the importance of promoting your products. As products are completed and ready to sell, begin your marketing efforts. Pay-per-click, banner ads, article marketing, and posting on forums all have their place in a well-rounded campaign. Emphasize the features and benefits of all the products you have created. This makes them more appealing to you prospective customers.
One of your primary internet marketing goals should be to take great care of your subscribers. The strategy behind the product funnel is exactly that; take care of your customers and they will return time and again to make purchases from you. Build a strong relationship with your subscribers. Offer quality products and a memorable experience in every interaction with you. Know their needs, wants, problems and issues. Resolve their most compelling issues via the information that you provide.
To your internet marketing success!
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Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.