The product funnel has been around long enough that many have developed their products and services using it. Are you among those who have given it a try, but haven't found the right formula? If so, then read on. This article includes secrets to move your product funnel forward. Apply them to your internet marketing business and see the results.
As with every major undertaking, developing a truly effective product funnel requires many critical steps and actions. If you fail to include one critical step you will miss out on the potential results you could have achieved. Eliminate that problem by planning ahead. Map out what you will be doing by developing an action plan. Include the exact products and services you will develop. Incorporate the marketing plan you will be using. Don't forget to add your strategies for generating targeted traffic to your product funnel. Each of these components should be developed in detail. The more specific you are with your planning and the follow-up actions you will take, the greater the results this planning effort can have on your overall success.
Don't ever shortcut your market research efforts. Invest time and energy to really gain an understanding of the problems and issues you will be concentrating on in your market niche. The results of this effort will be a thorough understanding of the most compelling problems and issues. Take those compelling problems and issues and turn your solutions into products and services.
Don't allow yourself to stop at only one product or service solution. Produce a variety of products and services in response to the most pressing problems, questions, issues and troubles being faced by your target customers. Using this strategy will enable you to define and develop several products to support your internet marketing efforts. This strategy will also result in you possessing a product funnel filled with products that overlap and relate to each other well.
Never underestimate the importance of advertising and marketing to your success. Buyers need to know that you even have a new product or service available and ready for them. As soon as you complete a product make use of a variety of marketing tools and techniques. Don't forget about the importance of focusing on the benefits presented by your products.
The key to success is converting prospective customers into buyers. Using the product funnel, this is done by progressing from providing low-cost or even no-cost to mid-priced and finally high-priced products. As customers move through the process, they are being qualified. They are also building a trusting relationship with you. A free or low-cost product that outperforms expectations will open the door to a mid-priced product. On it goes as they progress through the product funnel. Your internet marketing efforts can be well-rewarded using the product funnel as your strategy.
To your internet marketing success!
Interesting in learning more about this topic? Download my free ebook on internet marketing .
Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.