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Profitable Information Product Creation with Shawn Casey (Part 3)

Rahul Majumdar

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Shawn Casey concluded his 'Be The Legend' presentation with hints and advice that marketers should commit to memory:

Shawn Casey's Internet Marketing Cheat Sheet.

  1. Select a hot target market.
  2. Find out what the people in that market are already buying.
  3. Make a (info) product that is consistent with the market's existing values and habits.
  4. Set up a complete sales processing system that runs on autopilot.
  5. Start promoting your website.

Even affiliate marketing, popular with beginners, must be handled with care. Do not spend large amounts of money on advertising, always begin testing with small test samples, and:

  • Grow your subscriber list.
  • Find reputable affiliate programs that offer quality products, great support, and strong compensation (i. e. 50% or more).
  • Send offers to your list. Incorporate a back end, if possible.
  • Repeat the above three steps.

The Power of Joint Ventures.

New entrepreneurs are often intimidated when approaching established Internet Marketers. After all, they supposedly have nothing to offer, whereas the “pro" is both product owner and gatekeeper, i. e. , controls access to the list database. Yet, many successful JVs begin when the newbie asks a simple, unassuming question:

"Is there a product you have that I can promote to my list?"

In approaching potential partners, successfully demonstrate how you can add value to an existing project. The sharp players will note your passion and keep you in mind for future campaigns.

Bottom line: Don't sell yourself short. More than half of online sales are generated by affiliates, so it is in everyone's interest to keep an ear to the ground.

A Beginner's Greatest Challenge.

Echoing conventional wisdom, Shawn agrees that a new Internet Marketer's biggest problem is getting started, and developing forward business momentum that becomes unstoppable with time. The best solution he offers is to create deadlines for yourself, concrete targets that force you to do something every day to move your business forward.

Nothing motivates like a deadline. . .


Information product creation is great in theory, but to earn a substantial income from it, beginners must first develop their marketing skills. Perhaps in conjunction with affiliate marketing, expert training, and attending live events. The hard truth is that without paying customers, entrepreneurs are condemned to keep their day jobs and treat Internet Marketing as a hobby - not a business. Shawn Casey and other “big dogs" advise from a position of strength, because they have largely “been there, done that". It remains to be seen who else follows in their path, and acts on their own wake-up call.

Rahul Majumdar is a full-time Information Marketing Specialist focused on teleseminar reporting, list-building techniques, and information product creation.

Hey, it doesn't end here! Sign up for more of his insights at:



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