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Top 10 Ways to Re-Use Frequently Asked Questions

Linda P. Dessau

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  1. Publish an FAQ page. If you haven't done so yet, add an FAQ page to your website. If you already have one, update it with new questions as they come along.
  2. Save time on your next reply. Keep a copy of your response in a special email folder to recycle when the question comes up again.
  3. Hit the drawing board. Create a product that solves the problem - not just for that one person, but for many.
  4. Mine for content. Turn your reply into an article or a series of articles.
  5. Create an opportunity for learning. Combine five, seven or ten questions & answers into an e-course that's delivered by autoresponder.
  6. Call in an expert. Interview an expert on the topic. Record the interview and combine it with a learning guide and/or workbook to create a passive revenue product.
  7. Package the solution. Create a concrete, time-limited, flat-rate service that will address this problem or question.
  8. Search and research. Research the most current books, blogs and articles that answer the question and review those materials on your blog. Your visitors will keep coming back to you for the latest and greatest information about your area of specialty.
  9. Systemize your business. Develop terms (to share with others) and procedures (for you and your team) for your services and most common business activities. Go for maximum efficiency in minimum time.
  10. Head off questions at the pass. Edit your website and marketing materials to make sure they're as clear as possible. Try to answer the questions before they ask them!

Remember to smile and be grateful for each and every time someone asks you a question. It means they were interested enough to find out more.

(c) Linda Dessau, 2007.

Linda Dessau is a writer and coach. Her “You Talk It, I'll Write It" service puts your great ideas into writing so you can use them to build credibility, relationships, trust and sales. Visit for your FREE Top 10 Article Generator worksheet.


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