The leading search engine, Google, focuses on the relevancy and quality of its abilities, particularly nowadays that Google is basically publicly owned and needs to keep both users and shareholders satisfied with the performance of its product.
The incorrect use of the AdSense and alternative advertisement methods, either unintentionally or intentionally, can result in harsh penalties, like being banned or having accounts terminated. Steps against perpetrators of unsavory business methods are definitely welcomed.
People can use AdSense to generate extra income. Consider strategies as well as other issues:-
Hidden texts. Advertisement pages using small and difficult to read text, questionable colors and loading pages with intentions of hiding link's to other sites will attract penalties.
Page cloaking. By loading a browser or bot sniffer to accommodate the bots of another page is unacceptable. It is a deceitful ploy to get visitors to click on links that you want them to, not necessarily what they want to see.
Multiple submissions. Avoid submitting more than one copy of your pages and domain. Submitting an AdSense URL as 2 separate URL's can cause termination and other problems. Auto submitters should be avoided (by those receiving submissions). Check if your domain has already been submitted on any particular search engine before attempting to re-submit it.
Link farms. Control your AdSense links as search engines don't do it for you. Search engines (particularly Google) frown upon link farms and you will be regarded as one if your links exceed 100 per single page.
Sale of page rank . Some sites offer their PR links for sale or trade them with other websites. This activity will see you being banned. It is permissible to gain a link or sell advertisements.
Doorways. Similar to cloaking of pages, this practice uses pages loaded with preferential keywords designed to redirect visitors to other “user-friendly" pages and is a matter of concern. Firms offering them should be avoided.
Multiple domains containing the same content. Search engines are designed to look at a domains registry date, IP's and a lot of other issues. If you are thinking of creating multiple domains with exactly the same contents, think again because it can't be hidden from search engines. The same applies to content reproduced over and over on separate pages, different sub domains or the forwarding of multiple domains to exactly the same content.
Several of the techniques described above will apply not only to Google, but other search engines as well. You will ensure success by building your AdSense in conjunction with pages for use by humans rather than for bots thus avoiding penalties or terminations.
Bob Cotto has over 35 years experience in Senior Sales and Marketing Management positions with a variety of companies, such as We The People (largest legal document preparation franchise in US), IRM (retirement planning company for educators), Live Marketing (leading international trade show marketing company), Cigna Securities (broker dealer arm for insurance giant) and many others. For each of these companies, he's led the sales and marketing teams to triple digit record breaking growth year after year. If there's one thing he understands, its business. And that's why he KNOWS that the Ultimate Business In A Box has everything you'll need to succeed