AdSense is Google’s advertising programme, in which website owners can join in order to add advertisements to their websites in the form of text, image, and even video. These advertisements are able to generate revenue on either a cost-per-click or cost-per-view basis.
AdSense was instigated originally from the company WordNet, together with a number of professors and graduate students from Brown University, in Rhode Island.
The Wordnet technology was further developed in 1998 by Oingo, a small company based in Santa Monica working on search engines, and it turned out to be very successful. It then changed its name to Applied Semantics in 2001, and was subsequently acquired by Google for $102 million in April 2003.
Adsense For Feeds
In 2005, AdSense for Feeds was launched by Google. This is a version that runs on feeds, such as:
RSS feeds, which is a format used to publish pieces of data that are frequently being updated, such as blogs, news stories, audio, and video, in a standardised format. An RSS document, which is called a feed, includes either full or summarised text versions, together with additional data, such as publishing dates and authorship. The benefit from web feeds is that it allows the publisher to syndicate, or distribute, content not only quickly but also automatically.
Atom feeds, which is a format designed to be an alternative to RSS. Atom, on the other hand, provides a mechanism to specifically label the type of content being provided by the submitted data, and allows for a broad variety of types including plain text, HTML, XML and references to external content, such as documents, video, and audio streams. The benefits may be summarised as follows:
Advertisers have their ads positioned in the most appropriate article feed
Publishers are paid for their original content
Readers see relevant advertising.
The mechanism employed in AdSense for Feeds is by introducing images into a particular content feed. When the image is viewed by the reader by way of a browser, Google includes the content of the ad into the image as soon as it returns. By reference to the content of the feed around the image, Google is able to assign the most suitable ad. As soon as the viewer clicks the image, they are redirected to the advertiser's website, in much the same way as in AdSense ads.
Adsense For Search
There is another variant to the AdSense program, called AdSense for Search. This facility allows website owners to place Google search boxes on their web pages. In this way, when a user searches the web or the site with the aid of the search box, Google shares the ad revenue generated from these searches with the website owner. However, only if the ads on the page are actually clicked does the publisher get paid. Adsense does not pay publishers based solely on searches.
Adsense For Mobile Content
Yet another variant of Adsense is called AdSense for Mobile Content. This feature allows publishers to generate income from the webpages on their mobile phones by using targeted Google ads. Just as in the case of AdSense for Content, Google considers the content of the mobile website when assigning the ads.
Adsense – How To Succeed
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