Cheap AdWords seems to be a myth to most people in internet marketing. However, the big boys know it is true because they are using the power of AdWords everyday to their advantage. You must be thinking to yourself “how do they do it?" Well, really the key is to have an extremely targeted campaign with keyword specific ads in each campaign. That is really the key to cheap AdWords.
Here is more detail on the subject:
1. Never under any circumstances promote multiple products or services under the same campaign. This will be the death of your AdWords campaign because it kills your quality score and will render many of your keywords inactive. If you are promoting different products make sure you have a different campaign for each product you are promoting. Your earnings with AdWords will skyrocket based on this principle alone.
2. When you experience the Google slap consider it a favor, you probably chose a bad keyword that was to obscure or to generic. In either case Google will enable your keyword inactive for search. Go ahead and delete these keywords in order to keep your AdWords quality score up. This is one of the keys to cheap AdWords.
3. Have a massive keyword list. One thing I do not like about AdWords is they suggest having a keyword list of around 20-30 keywords when in reality you need at least 500 for each ad. I know that sounds like a lot, but this way you cover all your bases and can get cheap AdWords by getting thousands of clicks per day for pennies on the dollar.
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