AdWords is possibly the best marketing medium available today. It allows you to define your keywords, customize your advertisements and be working in minutes. It's also an excellent way for advertisers to earn money and to reap rich dividends. However, despite the fact that AdWords advertising may sound easy, many marketers never succeed. Why? There are some fundamentals that need to be understood and some important mistakes that you need to avoid and these are:
1. All your keywords placed in one Ad Group
This is probably the most common mistake where people grab a all of their keywords and create a single ad group. Do not try to make one advertisement work for all the products, you need one ad group for every product and separate them to achieve maximum relevance.
2. Poorly Written Ads
Poorly written ads with no features, benefits or a call to action is doomed to fail. An advertisement should contain keyword in the headline and features and unique benefits in the description lines.
3. Not Researching Keywords
Keyword research is important so that people can find those niche words and phrases they are searching for when they are looking for your product.
4. Not Monitoring Your Results
This is perhaps biggest crime with Google AdWords - some advertisers do not track their ROI. This should be monitored to determine which type of marketing strategy or keywords on AdWords that are bringing in the highest sales.
Avoid these mistakes and you will see your AdWords cost decreasing and your profit increasing.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
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