Ever been hit with a $15 minimum bid using Google AdWords? Well here is a trick to eliminate the $15 dollar minimum bids once and for all. Okay, so this is not so much of a trick, but rather a technique that helps you to modify your website so that it complies with Google's minimum bid algorithm.
Notice I said that you have to modify your website to make this happen, well what if you don't own the website, that is , the website is owned by a vendor and you are the affiliate trying to make money off of the website? Well don't worry I will cover all aspects in this short article.
How is the AdWords Minimum bid calculated?
Okay, so first things first, the AdWords minimum bid is based on the quality score of the keyword that is used in your account. Therefore in order for you to reduce your minimum bid you must reduce your quality score, and to do this you must get relevancy between the website and keywords. Wouldn't it be great to understand what keywords are relevant to your website. That way you can use those keywords knowing that they match up with the website you are promoting, hence maintaining relevancy both between your advertisement and website.
Well, in fact you can get a clear understanding of what keywords Google sees on your site, by using the Free Google keyword tool found at (https://AdWords. google.com/select/KeywordToolExternal) All you have to do is click on the the website content selection tool and then where it says, Enter a webpage URL to find keywords related to the content on the page, place in the URL of website you are promoting. Hit the ‘Get keyword ideas’ button and hey presto you get all of the keywords that Google thinks relates to your website.
By doing this you have a clear understanding of what Google is trying to match up.
Now you have to ensure that your advertisement and keywords are closely related to those keywords that you source from Google.
Okay so what if the website you're promoting is not optimized properly for the keywords you want to target? This can be simply rectified by creating a landing page that supports the keywords you want to target. So once you have created the landing page then use the Google keyword tool to make sure that your website is displaying the appropriate keywords and then write your advertisement around those keywords.
With total relevancy in place you should never ever be hit with a $15 minimum bid again.
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