One should agree that if you want to advertise on Adwords, having a budget is one thing, you need to master your skills before you spend big money on pay per click advertising. You could lose everything if you are not careful. But you can also generate the most targeted traffic in the world if you do it right.
Here are the 3 key principles for massive Adwords advertising success:
1. Do Superior Keyword Research
All successful Adwords advertising starts with keyword research. Get this right and half the battle in pay per click advertising is won. Start with a thorough brainstorming session of what keywords your target market might use to find solutions in your market. Then use keyword tools like Wordtracker and Google's own Keyword Suggestion Tool to expand your list.
2. Write ‘Eyeball Grabbing’ Advertising Copy
Advertising copy will be a great determinant in how much you spend per click. This is because of Google's Quality Score thing they have got, which means that if your click through rate is poor, you end up paying more money per click just to have your ad showing or to maintain your ad position. Read books about advertising copy and salesmanship in print to master this.
Always, always in your campaigns have two ads running at the same time for each keyword group that you have. This way, you will be able to split-test two ads against each other to see which ad is the better performing of the two. Once you have determined the more responsive ad, create a new ad to test against it. All the while, you are increasing the performance of your pay per click campaigns while lowering your costs as well.
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