The biggest hurdle that PPC advertisers face is click fraud. Each click costs the advertiser money and fraudulent clicks are responsible for millions of dollars being wasted. Click fraud is already a major threat to the very fabric of PPC advertising and the entire fraternity of providers is evolving methods to keep the menace under check or eliminate it altogether. How do you protect yourself?
1. Stick to more popular and upmarket providers
Google/Yahoo and other major players are already seized of the problem and are already fighting it. They also have continuous monitoring tools to minimize the ill effect of fraudulent clicks.
2. Look at the conversion rate
Continuously monitor the conversion rate from different search engines. If a particular search engine is returning extremely poor conversions, take stock and cry halt. Stick with the ones which give a higher conversion rate.
3. Advanced tracking software
Technically inclined people can employ advanced tracking software to obtain a variety of information on the visitors to your website. These will include their IP address, the time spent on your website, their geographic location etc. And, if you ever discover a click fraud, do report it to the relevant search engines. You may not earn a million dollars, but you will certainly earn a lot of goodwill.
These tips can enhance the effectiveness of your PPC advertising campaigns and bring down the cost particularly with regard to fraudulent clicks. You can also research the internet to add to your knowledge on click frauds to insure yourself against this risk.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
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