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How Does Pay Per Click Work? What is PPC?

Joshua Valentine

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Pay per click or PPC is an advertising method used by many search engines for ranking their sites and by many of their clients to advertise their sites and products. When you want your products advertised through this method you go to sites like Google AdWords or Overture and make your ad: a phrase, or a series of words you believe your potential clients/visitors introduce in a search engine. Then you select your bid, which means the sum of money you are willing to pay for eachclick on your ad on the search engines.

When one potential buyer/visitor enters the key words you selected, your ad appears in the search results as a “sponsored link". When somebody clicks on your ad to get to your site, you pay the bid; the more people click the ad, the more you pay but the more traffic you get on the page.

The amount of money you pay per click is in fact your bid, and the bid determines the position of your ad among the sponsored links. The higher your bid is, the higher the position of your ad is on the results list. However, if your ad doesn't reach the required number of clicks it will be removed by the administrators of the sites.

For your ad to work, you have to use certain key words which people tend to use when searching for a product, for i. e. the phrase “Cheap digital camera" will be searched more often than “nice digital camera". Choosing the keywords can be difficult as the search engine offers you a limited space and restricts the wording you can use.

For those reasons it is best that you consult with an advertising specialist or browse through the ads of competing sites or products and see which keywords are the most searched, and opt for the same keywords. Also there are keyword suggestion tools as Yahoo!, Google and Wordtracker which can help you find the right keywords but which do not guarantee the success of your ad. The choice of keywords is crucial for the success of your pay per click campaign.

Also it is best to start with a lower bid, because you don't know how many clicks you're going to get in one day, and you might end up with huge sums to pay for just one day. You can increase your bid if your keywords appear at the end of the list and you do not have enough clicks.

Pay per click is a very good method of advertising your site and products, as most of the people looking for items on the Internet use search engines. To get best results, use the most used search engines and bit the appropriate sum of money for the ad. Your pay per click strategy will change through time, as your site becomes more and more popular, and as your income increases. If your ad doesn't get you the expected amount of visitors, change the ad and consult with specialists.

Joshua Valentine is a top internet marketer who works with industry leaders from around the world. He has a passion for helping others achieve their goals, dreams and aspirations. To learn more about Joshua Valentine and his team of Marketing Mentors Click Here


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