Keyword selection tools are invaluable for every single website owner in existence. Thinking up keywords to use on your website isn't always the easiest job, and there is every chance you will forget one or two good ones that would bring great results if only you'd thought of them earlier.
The same applies to your pay per click campaigns. If you try and organize one without using a keyword selection tool to help you, there is a much higher chance of wasting your money by bidding on search terms that aren't realistically going to bring you the traffic you are looking for.
The good news is that there are plenty of good - and free - tools online that will help you find the best words without having to rack your brains in the process. Simply go to Google or Yahoo and type in ‘keyword selection tools’ to see a list of the best ones.
The main point to remember with any selection tool like this is to enter a more generic word to begin with. This will return a longer list of search terms to consider - but it will also ensure that you get search terms you wouldn't have thought of otherwise.
Let's say for example that the focus of your website is writing. If you type just that one single word into a keyword selection tool, you will get all kinds of results coming back at you. If you were to limit your initial search to something a little more targeted (writing for magazines, for example) then you wouldn't have so many results to consider once the tool had done its work.
The next step is to ensure you don't pick a high scoring keyword or phrase purely because it receives lots of searches every day. You need to make sure it is relevant to the subject of your site. If it isn't you may well get lots of visitors - but they won't find what they are looking for.
If you want more detailed information then many keyword tools are available at a price as well. The free version is generally limited, while the paid version gives you more data to work with, and can be a good bet if you intend to use it regularly to monitor the likely effectiveness of your pay per click campaigns, as well as using it to find good keywords to use on your website. Some free tools will only show you the top one hundred searches for example; you will need to pay to see everything the search found.
Remember also that several of the search terms you find might be good to use in your situation. You should then take your list of terms to the search engine you have a PPC campaign with and see how much each one would cost you if you were to make a bid on it.
Armed with all this information you can then make a good start with your pay per click campaign.
Web Profits specialises in search engine optimization, online marketing & web design, helping businesses generate profits from the Internet. For a free report on ‘The Secrets of Online Marketing for Offline Businesses’ visit SEO .